Vice President Of Business Development
Colorado Premium Foods/ National Deli Brand
Colorado Premium Foods is a supplier of value-added protein to national chain restaurants, food service distribution, and retail grocery. Responsible for sales of the cooked meat portfolio including National Deli Branded products, Custom Formula products and Distributor Exclusive Brand products. • Led the sales strategy to grow a portfolio of branded and custom formulated products to various customers such as US Foods, Sysco, and Independent FS Distributors as well as various and well… Show more Colorado Premium Foods is a supplier of value-added protein to national chain restaurants, food service distribution, and retail grocery. Responsible for sales of the cooked meat portfolio including National Deli Branded products, Custom Formula products and Distributor Exclusive Brand products. • Led the sales strategy to grow a portfolio of branded and custom formulated products to various customers such as US Foods, Sysco, and Independent FS Distributors as well as various and well recognized National Accounts.• Drove double digit growth and oversaw over $70MM in sales throughout the US and worked as part of the management team to stabilize and grow base and new business.• Acted as the sole Region Manager of cooked meats for the country for two years increasing sales and brand awareness throughout the country.• Shaped and developed Region Management responsibilities and processes while spearheading the emplacement of a broker network resulting in deeper distribution and account penetration.• Aligned and built new customer programs and promotions aimed at increasing sales and brand awareness.• Aligned National Deli initiatives with the Colorado Premium management team after their purchase of National Deli.• Led the development of new products, their sales and successful introduction including multiple items via US Foods “Scoop” program, CKE Burger topping concepts, and sliced premium protein products. Show less