Chris Marshall Email & Phone Number

Boston, MA, US

Broomfield, CO, US

Broomfield, CO, US

• Champion the merchandising vision for Crocs across all sales channels in the Americas, localizing the Global product strategy to establish both scale and meaningful assortment differentiation across the region. Partner.
• Member of Americas Leadership Team that delivered 8% growth ($1.8B) in 2023 through a balanced strategic plan across product through Clogs, Sandals and Jibbitz, and channels in Wholesale and DTC.
• Created a high-performance Americas merchandising organization through investments and emphasis on talent and resources, cross-functional collaboration and transparency, and excellence in execution.
• Implemented a revised segmentation strategy that maps new and existing products through the lenses of distinct consumer wearing occasions to drive assortment differentiation and maximize full price sellout.

Boston, MA, US

• Led the Go To Market process including product merchandising, range architecture and marketing operations for the U.S. market, reporting to the GM of Reebok North America. Delivered integrated OTIF product ranges.
• Member of North American Leadership team that delivered Reebok’s first year of operating profit in over five years, along with a 30% increase in net sales and a 45% increase in gross profit in 2021 vs. 2LY (2019 base.
• Improved profitability and strengthened range efficiencies by reducing the US market’s SKU offering 30% in 2021. This delivered greater range overlap across markets to rectify sourcing challenges and create a more.
• Increased organizational clarity and speed to market by re-deploying existing resources against marketing operations and key strategic and revenue generating initiatives. This sharpened our consumer focus and improved.
• Team Lead for CCI (Creating a Culture of Inclusion) Workouts, a diversity & inclusion training consisting of 7 modules tackling critical D&I topics such as unconscious bias, privilege, microaggressions and inclusive.

Boston, MA, US

• Led the product and go-to-market strategy for the brand’s Core footwear businesses, spanning Lifestyle, Running and Training across 10 markets in more than 50 countries.
• Drove the formation, direction and strategy of the newly-created Core Footwear team, combining the Sport and Lifestyle product creation teams focused on commercial distribution and the value-first footwear consumer.
• Co-led a global-local product creation structure with personnel based in the three major markets (US, Europe, Asia) to maximize key account engagement, capitalize on consumer trends, and achieve speed to market globally.
• Implemented a consumer-led strategy across the Lifestyle, Running and Training categories based on style, innovation and comfort at affordable prices.

Boston, MA, US

• Implemented the revamped Global 2020 strategy to transition the brand's Performance Footwear business mix from low-margin volume product to premium franchises across Running, Training, Walking and Kids.
• Led the Performance BU’s footwear concept-to-consumer team, ensuring product ranges and marketing plans across four categories were delivered OTIF to all markets, with clear direction on seasonal strategy, key.
• Expanded and structured the team to assume individual, direct CTC ownership across ten market clusters, establishing a culture of empowerment and accountability to drive both strategic and financial goals.
• Drove the global go-to-market plans for the Nano franchise, Floatride cushioning platform (two Runner’s World Awards) and Flexweave technology, with a consumer-first strategy built on innovation and style.
• Selected as a Global Leadership Accelerator, one of twenty-five leaders charged with creating transparency, providing mentorship, and delivering solutions to solve organizational and business challenges.

Boston, MA, US

• Led the U.S. market’s development, implementation and execution of the Reebok Training strategy and business plan, including product merchandising and brand communications for CrossFit, Functional Training, Combat.
• Recruited internally to build and lead the newly created U.S. Training Business Unit, with direct accountability and oversight of all Training product merchandising and brand communications initiatives.
• Revamped the CrossFit field marketing strategy from a quantitative, broadly scaled structure to a high impact, geo-targeted influencer and community-based approach, requiring the re-negotiation of partnership and event.
• Created and drove the product and distribution strategy for the brand’s partnership with J.J. Watt, including the launch of the JJ TR I, leading to increased brand consideration among target consumers and new revenue.
• Stabilized, transformed and invigorated a talented group of professionals into one cohesive, high performing business unit by building a “team-first” culture focused on empowerment, transparency, individual.

Boston, MA, US

• Led the development and execution of the Reebok Classic and Basketball GTM strategies contributing to two years of growth with an 8% CAGR, increases in ASP and standard margin.
• Initiated and co-led the implementation of a distribution plan to elevate Reebok Classic core models in brand-building distribution across Europe, leading to 14% regional net sales growth.
• Implemented a category roadmap globally to ensure consistency and continuity in concept rollouts, storytelling and branding over multiple seasons, to create a clear and distinct long-term brand identity for Reebok.
• Completed a five-week assignment in China working with senior management on the development of a 2020 strategic plan, including P&L analysis, channel strategy assessment, and brand positioning to adapt global direction.

Boston, MA, US

• Managed the U.S. Classic Footwear category, totaling 1,000 articles annually, with emphasis on consumer demand, market trends, product creation, franchise management, pricing, margin requirements, forecasting, and SKU.
• Re-launched Reebok Classic franchises with an 18-month rollout of trend-relevant collections built for multiple distribution channels. This successfully re-positioned footwear as fresh and relevant to target consumers.
• Drove the rollouts, allocations and launches of retro models including Dominique Wilkins’ Pump Twilight Zone, Emmitt Smith’s ES22, and Allen Iverson’s Question Mid (#9 on the 2012 Sneaker News Top 30).
• One of seven individuals selected to the Reebok North American Development Program, a training initiative designed to enhance the development of high potential team members.

Boston, MA, US

• Implemented a U.S. distribution plan to restore equity to Reebok Classic and reposition franchises in elevated sales channels by discontinuing four “knock-offs” and removing 180 accounts from distribution.
• Launched a new branding/logo strategy for Reebok Classic to strengthen consumer relevance and refresh the lifestyle brand image in mall and independent retail channels.

Boston, MA, US

• Developed Kids footwear programs for the Athletic Specialty and Directional trade channels.
• Generated the largest new Kids business program in 2008 through a partnership with Marvel Comics.

Boston, MA, US

• Managed the NFL and MLB Kids Licensed footwear line.
• Worked with legal, human rights and operations teams to relaunch the brand’s Gift with Purchase program.

Boston, MA, US

• Provided sales support to field accounts in the New York City and Philadelphia markets.

Master'S, Business Administration

Bachelor Of Science - Bs, Marketing