As the Commercial Director at 3FM Radio, my role revolves around driving the commercial success of our station and ensuring that our clients achieve their marketing goals. My day-to-day responsibilities include introducing innovative systems and strategies that enhance our service offerings and streamline our operations. By implementing these new systems, I ensure that our clients not only receive the best possible service but also see a substantial return on their investment with us.In summary, as the Commercial Director at 3FM Radio, I am dedicated to ensuring our clients achieve their marketing objectives through innovative systems, close collaboration, and continuous exploration of new marketing avenues. This commitment not only drives the success of our clients but also propels 3FM Radio forward in the competitive media landscape

Transitioning to the Irish market in 2008, I adapted my style to cater to Midlands' clients, whether they were sophisticated large agencies or local clients unfamiliar with media. I strongly believe in powerful creative advertising, and my track record of building strong revenue streams reflects this approach.

Commenced radio career at Oak 107 FM, a local station situated in Loughborough under the umbrella of the CN Radio group. Achieved rapid advancement to Senior Advertising Executive within three months, showcasing proficiency and dedication. Instrumental in positioning Oak 107 FM as the dominant market leader within its franchise area in under six months, demonstrating strategic prowess and industry acumen

Effectively managed a broad portfolio of company accounts across the UK, focusing on cultivating relationships with key stakeholders. Established robust customer connections by comprehensively understanding customer and consumer needs and trends. Strategically identified and coordinated the installation of POS/equipment locations in stores to drive sales optimization. Implemented local and national marketplace initiatives and promotions to bolster brand awareness and enhance brand performance. Provided informative education sessions to both new and existing clients on the advantages of Jack Links Snacks, facilitating category sales growth.