Smith+Nephew - Advanced Wound Management, US (Q2 2021 - Q4 2023)Kubota Tractor Corporation (Q4 2023 - Q3 2024)Kubota Tractor Corporation --Partnered with Kubota Tractor dealers across the United States to formulate individualized marketing plans; presented media proposals and won $900K+ in media contracts during H1 2024. Led briefing and provided project oversight of creative deliverables across traditional and digital media channels. Accountable for efficiency and profitability on assigned dealership accounts.Smith+Nephew --Managed day-to-day client relationships in Wound Care and Biologics divisions. Developed strategy briefs that aligned to client business objectives, led agency teams through media execution and creative production projects.- Oversaw $1.2M+ in paid media campaigns, generated 5,000+ MQLs in 2023- Executed first influencer campaign for Smith+Nephew Advanced Wound Management, US- Conducted market research that informed target segments and sales strategies

Assisted in the setup and launch of first HubSpot CRM system for Smith+Nephew’s LEAF Patient Monitoring System; developed personas, evaluated HubSpot workflows and managed CRM vendor relationship. Oversaw day-to-day execution of digital media campaigns, creative deliverables, and reporting. Managed status reports, and led weekly client-facing status calls.

Enterhealth, Kisco Senior Living, GeneIQ, CarsArrive, Gray Reed

Responsible for video content strategy, ideation, and execution. Utilized Sprout Social and Falcon.io to schedule and post content to Instagram and Snapchat, as well as aggregate key performance data.- Produced, directed, and edited all video content for Get Real campaign (2019)- Led strategy, and produced multiple video series, for university IGTV- Received Silver Award from the Council for Advancement and Support of Education (CASE) for weekly social media series, Minute Monday; produced, directed, wrote, and edited the series

Facilitated a living environment for students that promoted inclusivity, interpersonal interactions, and campus involvement. Designed and hosted engaging programs for residents that focused on student wellness. Ensured residents were abiding by housing policies and procedures.

Met and exceeded daily sales goals by interacting with customers and encouraging clothing purchases. Assisted customers in outfitting, selecting, and purchasing of high quality clothing. Collaborated with sales team on markdowns, floor fixture alignment, and customer assistance.

Constructed an attractive Shopify store containing more than six hundred jewelry items. Sold jewelry online using Facebook and Instagram advertising, managing extremely limited budget. Managed business from dorm room in between classes.