.Experienced Business Director with focus on marketing, brand and commercial partnerships within the live music and events market. I have had the pleasure of accruing over 15 years experience within the live music and entertainment market developing strong long-term relationships and delivering exceptional results.I started my career as the Business Development Manager for Virtual Festivals.com. During my time with Virtual Festivals.com I worked with various major UK and international promoters and developed marketing campaigns for clients such as Strongbow, Nokia and Bacardi. During my time I also founded and created the UK and European Festival Awards which 15 years on is still an important and successful industry awards body.I subsequently went on to work as Sponsorship Manager for the inaugural Manchester International Festival working with partners such as Virgin Trains, Manchester Airports Group and Sony PlayStation developing their arts programme alongside world-first music and art commissions including Damon Albarn, Stewart Lee, Kanye West, Carlos Acosta and many others. In 2007 I founded brand partnership agency Size12Shoe. Size12Shoe quickly grew to become one of the most successful agencies specialising in live music and festivals. In 2011 i became a partner at BluePeg. During this time I've worked with some of the biggest names in the music industry including The Mercury Prize, Ministry of Sound, top-tier UK and European festivals as well as an extensive range of brands including Heineken, Kopparberg, Virgin Trains, Diesel, Dr, Martens and Amazon Music.BluePeg was acquired by Star Live in 2018 with the ambition of creating a full service agency delivering into festival and brand partners.In 2020 i left Star Live to become Partnerships Director at From The Fields. From The Fields is a specialist event producer which operates major UK festivals Kendal Calling and bluedot along with art and light events such as Christmas at Bute Park and Arts by the Sea. From the Fields Partnerships also work for 3rd party clients such as Gone Wild with Bear Grylls and Manchester Food & Drink Festival.