Direct creative and communication efforts for Abbott's product marketing division. Build teams that are talented, dynamic and responsive to shifting business priorities. Develop breakthrough creative that elevates the brand while creating a distinct value position in the marketplace. Produce video, animation, 3D rendering, user-interface design and traditional creative for marketing, global brand, internal communications and public affairs. Partner with global marketing to ensure visual strategies are being implemented to reflect Abbott's mission. Guide external agencies to ensure integrated marketing campaigns are compelling and thought provoking.

Manage a team of designers through the creative process, ensuring leading-edge outcomes. Develop and pitch cohesive and compelling rationale for campaign initiatives. Oversee the concept, design and execution of product campaigns. Align design efforts with digital, marketing communications, product marketing, PR, social media and internal communications. Manage design guidelines and graphic standards globally.

Deliver creative solutions that help stakeholders attain their marketing and communications objectives. Lead a team of creatives in the concept, design, development and delivery of digital and traditional communications. Write and present cohesive and persuasive rationales for campaign approaches. Lead the ideation, presentation and execution of client branding and marketing communications campaigns.

Collaborate and contribute to the design process as a leader of the creative team; write and present cohesive and persuasive rationales for campaign approaches; lead the unified process of concept, design, and post-production execution and ensure the professional development and readiness of the entire creative team. Collaborate with division leadership to build support for the university’s brand campaigns. Direct creative functions so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Hamline University. Work with creative staff, align efforts with web services, PR, social media, and internal communications staff, to establish effective working relationships with partners throughout the university. Communicate policies, guidelines, graphic standards, deadlines, and costs to constituents.

Conceptualize and execute design solutions for Hamline University that are strategic, fresh and compelling. Coordinate projects with vendors, evaluate printers for cost-effectiveness and quality. Work with creative and web services to establish effective working relationships with partners throughout the university. Communicate policies, guidelines, graphic standards, deadlines, and costs to constituents. Manage photo shoots and ensure the university obtains access to high quality photography. Maintains and consults with partners across the university on signage and other environmental design projects.

Design and maintain a variety of Regis Corporation brands. Tasks include: managing a small team of designers, creating standards for brand positioning, layout design, directing photo shoots, packaging, collateral, retail graphics, website layouts and logo design.

Generated a broad range of creative materials including point of sale pieces, posters, counter displays, shelf strips, menus and large format banners. Additional responsibilities included participating in brainstorming meetings, designing presentations for client pitch, preflighting documents and developing artwork from creation to final proofing.