Christopher Mera Email & Phone Number

Los Angeles, CA, US

Sunnyvale, CA, US

• Lead for Talent Solutions Customer Marketing Operations overseeing customer campaigns while collaborating closely with Talent Solutions Lifecycle Marketing teams on campaign planning, optimizations, and providing.
• Developed and implemented processes that empowered Marketing to enhance creativity in email marketing templates and modules, while upholding strict standards for accessibility and brand guidelines.
• Led cross-functional teams across Audience Targeting, Marketing, and Data Science to assess the impact of customer onboarding campaigns, resulting in the creation of new governance rules aimed at increasing weekly.
• Partnered with Talent Solutions Lifecycle Marketing to review and revamp legacy evergreen email campaigns that resulted in operational efficiency that saved multiple production hours each month, and future-proofed.
• Mentor and coach team members to enhance our processes and stakeholder management, while upskilling their analytical and technical expertise.

Sunnyvale, CA, US

• Spearheaded initiatives for acquisition and retention marketing strategies — from campaign direction, technical scoping, and supervising execution in partnership with internal stakeholders.
• Strategize and project manage lifecycle campaigns focused on engaging and retaining customers via personalized communications tied to specific stages in their customer journey.
• Managed a direct report providing guidance and mentorship in the development of their work streams related to growth and retention campaigns.
• Revamped the foundation of lifecycle marketing stages across end-to-end communication for new, existing, and past online customers leveraging customer insights & analysis, product market research, and data science.
• Manage the campaign development process from defining segmentation and target audience, creative development and copywriting, and performance monitoring.
• Strong communicator when providing key updates, risks, and milestones to cross-functional teams at various stakeholder meetings as a result of working in a highly matrixed organization.

Los Angeles, CA, US

• I’m a seasoned lifecycle marketer in developing and executing memorable customer journeys through engagement and conversion tactics across the digital marketing landscape. I have a strong background in rolling out.
• Lead CRM marketing and analytics efforts by executing and refining multi-channel lifecycle marketing strategies for our clients.
• Hired and managed two full-time employees and onboarded two contractors to support a client roster of four companies with a combined revenue of +$100M per year.
• Provide CRM strategy and operations consultancy services for various clients within the B2C and B2B SaaS Subscription, Lead Generation, and Consumer Product industries.
• Through focused dialogue and knowledge sharing, I helped stakeholders build a shared consensus on how to best position their acquisition and retention efforts for breakout growth.

Santa Monica, CA, US

• Managed two direct reports working closely together to develop new processes and retention strategies, contributing to a 75% improvement in YoY revenue while reducing manual effort and enhancing team performance under.
• Implemented tactics built to drive LTV through triggered automation & remarketing campaigns across email, push notification, and in-app channels.
• Owned the end-to-end production process for promotional and transactional campaigns, including working with Data Science, Creative, Product Development, and Engineering teams.
• Always-on test and learn approach executing A/B tests and control groups to ensure campaigns are continuously optimized towards the highest ROI.
• Educated leadership and cross-functional teams on CRM best-practices establishing benchmarks and guidelines for our Email & Push Notification channels.

New York City, NY, US

• Lead Paid Media marketing efforts within Display, Affiliate, Paid Social, Video, and Search channels managing an external agency. Contributing to a 25% lift in ROAS in the first year.
• Established channel-specific goals and KPIs tailored to user behavior and content strategy by channel.
• Provide direction around the strategic development of brand assets internally and with external agencies to enhance brand awareness, and direct response creative focused on driving efficient ROAS.

El Segundo, CA, US

• Managed a team of four Email Marketing Managers and one Content Marketing Manager supporting the luxury retail brands within our client portfolio.
• Brought together cross-functional teams to enhance our retention marketing strategies by through an omni-channel approach tailored to each client.
• Effectively manage client expectations and goal setting with internal engineering, database, analytics, creative teams, and PR/Marketing agencies.

Burbank, CA, US

• Managed one direct report and together were responsible for driving revenue goals for MarvelStore.com, DisneyStore.com, and Mobile App through Email and Social Media campaigns.
• Assigned as the Project Manager to overhaul our Data Warehouse to upgrade our CRM segmentation, in-store email capture, and performance reporting and KPI dashboards.
• Established relationships with various internal cross-functional teams (In-Store Marketing, Creative, Merchandising & Planning, Engineering, and Analytics) to drive digital marketing strategies and innovation.