Chris Meyer is a marketing consultant who helps business use their customers' stories to build an inventory of versatile sales and marketing assets. Before focusing in on case studies and customer stories, Chris was a generalist content specialist. In this role, he saw countless case studies get stuck in never-ending review cycles, read hundreds of customer stories that sound like extended ads, and witnessed these potentially potent sales and marketing assets become lost in the digital void. He didn't think much of this at the time. (He was focused on building content programs to increase organic traffic.) But then one of Chris's clients tapped him to take the lead on building a library of case studies for his real estate software company. After interviewing 20 customers and building a library of assets Chris's client's sales team could use to overcome objections, demonstrate specific use cases, and tell their brand story through the voice of their customers, Chris was hooked. He was compelled to focus on helping his clients find, capture, and share their customers' stories in creative ways. So he leaned further into storytelling and developed a process for transforming customer interviews into a library of salient stories that perfectly blend brand and product messaging so you can close both this and next year's deals faster. He calls it The Customer Story Laboratory, and it's a structured blend of hands-on production, workshops, and interviews designed to help you capture, create, and repurpose your customers' stories.
Listed skills include Powerpoint, Microsoft Office, Writing, Microsoft Excel, and 1 others.