An award winning commercial leader and strategist with a proven record in leading Beauty and Personal Care Brands within the Personal Care Consumer Goods Industry. Over 15 years’ experience across complex markets within UKI and Europe. A key member of European Leadership Teams with trusted input at board level. An experienced Country Manager with a demonstrated history across the end-to-end customer journey includes designing and executing core strategy, transforming P&L accounts, integrating complex digital technology change programs and driving fully optimised supply chains.A strong sense of founder’s mentality and entrepreneurial spirit inspires a ‘can do’ attitude that drives teams and organisations to deliver beyond what stakeholders thought was possible. With passion in driving purpose within companies, this has helped expand culture, diversity and inclusion with internal and external partners. Key strength is in emerging ‘white space’ opportunities enabled by breakthrough thinking to drive incremental revenue growth and profitability. New business models and digital transformation to impact efficiency/sustainability are keen areas of interest where building on strong experience will propel business forward.