Provide brand, category, customer, market, and industry knowledge during the development of the annual strategic planning processLead the strategic planning process between the category sales team and the entire field sales organization including field directors, sales managers, sales representatives, and customer marketing managersBuild and allocate volume objectives and trade budgets for the Wholly Guacamole brand on a macro level and down to each customerEvaluate a variety of syndicated data, customer shopper, POS, and internal data to develop, track, and analyze distribution, shelving, merchandising, and pricing (DSMP) objectives to achieve net sales and profit goals.Develop and support implementation of customer program development projects for field sales and marketing that grows net sales by increasing gross revenue or reducing trade.Provide field sales and brand team with everyday and promoted revenue management insights and recommendations leveraging price elasticity principles and models, syndicated data, and category/brand consumer research to grow net revenue and gross margin.Manage the overall trade promotion budget, maintain gross margin and trade budget spending levels for the Wholly Guacamole brand. Represent the MegaMex/Hormel organization with key customers across the U.S. marketplace

Provide brand, category, customer, market, and industry knowledge during the development of the annual strategic planning processLead the strategic planning process between the category sales team and the entire field sales organization including field directors, sales managers, sales representatives, and customer marketing managersBuild and allocate volume objectives and trade budgets for the Wholly Guacamole brand on a macro level and down to each customerEvaluate a variety of syndicated data, customer shopper, POS, and internal data to develop, track, and analyze distribution, shelving, merchandising, and pricing (DSMP) objectives to achieve net sales and profit goals.Develop and support implementation of customer program development projects for field sales and marketing that grows net sales by increasing gross revenue or reducing trade.Provide field sales and brand team with everyday and promoted revenue management insights and recommendations leveraging price elasticity principles and models, syndicated data, and category/brand consumer research to grow net revenue and gross margin.Manage the overall trade promotion budget, maintain gross margin and trade budget spending levels for the Wholly Guacamole brand. Represent the MegaMex/Hormel organization with key customers across the U.S. marketplace

Managed business relationships between Altria and 3 of its retail and wholesale customers, representing $50+ Million in annual revenue across four operating companies. Coordinated efforts across departments and cross-functional teams to ensure seamless execution and service for each account. Simultaneously served as Business Unit Manager.• Expanded customers’ acceptance of Altria’s merchandising agreements to over 95% by developing customer relationships with top executives and key decision makers. • Improved account execution results from 75% to 90%+ by developing a measurement infrastructure that highlighted opportunities and provided solutions for improvement.• Improved profitability in targeted account segments 15% by utilizing data driven insights to identify business growth opportunities and influence account strategy. • Coordinated the supply chain logistics to ensure 90% distribution of revenue and promoted brands within 2 weeks to targeted accounts. • Drove resource utilization and Altria share growth 10% higher than benchmarked results by acting as a trusted advisor and ensuring my understanding of customers’ short and long-term strategic goals. • Represented Altria at Industry trade shows and consistently met and exceeded sales objectives by growing the core business and introducing innovative new solutions. • Simplified complex strategic goals to ensure effective communication to both internal and external stakeholders resulting in improved retail merchandising execution. • Received Leadership Frontier Awards for business results and organizational contributions 8 times for both Regional and National initiatives.

Managed and led a business unit representing $60+ Million in annual revenue and evaluated the performances of five direct reports. Led units in 3 separate states and acquired situational management capability. • Increased share and volume performance metrics 10% higher than benchmarked results through strategic planning with Monthly and Quarterly goals. • Improved business unit’s ranking and performance to a Top 3 unit in the New England market through consensus building and teamwork. • Analyzed IRI and STARs market data and utilized consumer insights to create geographic specific marketing and sales solutions that positioned accounts for success. • Efficiently managed a $3.5+ Million product promotion budget and effectively allocated resources.• Optimized unit performance and improved productivity by 15% by redeploying account workloads and eliminating cumbersome administrative tasks. • Co-led a pilot legislative engagement program focused on identifying and mitigating business risks associated with local and state regulations. • Recruited top talent and drove employee performance for all 5 team members by creating training strategies and collaborating on personalized development plans.

Management development role with in-field and classroom instruction focused on behavior identification, coaching, feedback, and account management. • Identified business trends and opportunities in the New England market and contributed to the creation of the Annual Strategic Gameplan, which set goals for the Sales Force. • Collaborated on the improvement of the National Sales organization’s analytic capability via the development of Category Management software. Reduced administrative time to create data driven sales presentations by 90%.

Served as Account Manager for 175 Retail Accounts representing $10+ million in annual revenue.

Led recruiting efforts on Rutgers-New Brunswick campus for Altria by engaging Career Services, Faculty, & Students. Filtered applications to identify qualified candidates & arranged 15+ Altria events on campus.

Evaluated Field Sales Force resource utilization and the impact on the performance of account initiatives.

Assisted with compiling and analyzing data related to research projects.