The digital media landscape continues to change and become more complex. Brands need a partner that can navigate the complexities and make their media work with all other elements of their marketing. I try to bring energy and visibility to the process because the best way to proceed is with impactful optimizations and strategic thinking.Ultimately, there is no answer that is right for all brands, so the fun part is trying to solve the puzzle the best we can on any campaign. Then take those learnings, evolve, and progress. The process is "fun" for me and ultimately the goal of the DNW team is to have individuals who enjoy the process and like solving problems.