Chris Packham Email & Phone Number

London, United Kingdom

Development and delivery of customer communications in support of the RBS & NW branch divestment project - Business Banking Switch.• Design and development of strategic communications reflecting the business objective to encourage eligible customers to switch their business current account away from NatWest / RBS through the Business Banking Switch Scheme• End to end delivery of a deadline driven programme of awareness & adoption Email & Direct Mail campaigns with supporting digital… Show more Development and delivery of customer communications in support of the RBS & NW branch divestment project - Business Banking Switch.• Design and development of strategic communications reflecting the business objective to encourage eligible customers to switch their business current account away from NatWest / RBS through the Business Banking Switch Scheme• End to end delivery of a deadline driven programme of awareness & adoption Email & Direct Mail campaigns with supporting digital prompts, which have contributed towards doubling the number of SME customers switching through the Current Account Switch Service. This includes campaign design, management of data requirements together with Creative Agency and supplier briefings • Stakeholder engagement and approvals management via 9 key stakeholders to ensure compliance with scheme principles• Campaign evaluation and results reporting in line with the requirements of the independent body overseeing the scheme. • Relationship lead for dedicated artwork resource, external print and email providers delivered through regular performance review and ongoing immersion sessions. Show less

London, United Kingdom

London

Contract Role until end of April 2011:Marketing Manager with responsibility for the development and delivery of an integrated marketing plan introducing changes to CAFs investment proposition including:> Development and delivery of the mandatory customer communication to back book clients working with internal business stakeholders in line with project deliverable >Co-ordinating the extraction and build of target database>Management of the approval of marketing… Show more Contract Role until end of April 2011:Marketing Manager with responsibility for the development and delivery of an integrated marketing plan introducing changes to CAFs investment proposition including:> Development and delivery of the mandatory customer communication to back book clients working with internal business stakeholders in line with project deliverable >Co-ordinating the extraction and build of target database>Management of the approval of marketing collateral across the business/ management of print and production delivery with external providers>Development of supporting microsite to aid client retention and minimise fund attrition>Development of supporting marketing / sales / fulfilment collateral>Budget Management including regular reporting and reforecasting>Development of post launch sales and marekting plan in line with business strategy. Show less

Working on both NatWest and RBS brands in various Marketing roles across:Business BankingPrivate BankingRetail PersonalOnline & TelephonyMandatory Communications across personal and non personal customer segments