Chris Packham Email & Phone Number

London, United Kingdom

• Development and delivery of customer communications in support of the RBS & NW branch divestment project - Business Banking Switch.
• Design and development of strategic communications reflecting the business objective to encourage eligible customers to switch their business current account away from NatWest / RBS through the Business Banking Switch.
• End to end delivery of a deadline driven programme of awareness & adoption Email & Direct Mail campaigns with supporting digital… Show more Development and delivery of customer communications in support of the RBS & NW.
• End to end delivery of a deadline driven programme of awareness & adoption Email & Direct Mail campaigns with supporting digital prompts, which have contributed towards doubling the number of SME customers switching.
• Stakeholder engagement and approvals management via 9 key stakeholders to ensure compliance with scheme principles
• Campaign evaluation and results reporting in line with the requirements of the independent body overseeing the scheme.

London, United Kingdom

London

Contract Role until end of April 2011:Marketing Manager with responsibility for the development and delivery of an integrated marketing plan introducing changes to CAFs investment proposition including:> Development and delivery of the mandatory customer communication to back book clients working with internal business stakeholders in line with project.

Working on both NatWest and RBS brands in various Marketing roles across:Business BankingPrivate BankingRetail PersonalOnline & TelephonyMandatory Communications across personal and non personal customer segments