Chris Parks Email and Phone Number
Texas, United States
Chris Parks's Location
Dallas-Fort Worth Metroplex, United States
Chris Parks's Contact Details
Chris Parks work email
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Chris Parks personal email
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Chris Parks phone numbers
About Chris Parks
Chris’ primary goal—to provide his customers with industry leading sales solutions and world class account management before, during and after the sale. His motto is “the real work starts after your Client agrees to invest in your product or services”.30 years of experience in Sales, Distributor Management, Category Management, Shopper Marketing, Retail Account Management and Team Leadership in multiple industries. Self motivated leader who is skilled at both developing strategic plans and taking broad strategic direction and translating it into executable tactics. Experienced at maximizing cross functional relationships and influencing across multiple levels and functions within an large and mid cap organizations. Skillful at developing relationships within a customers leadership hierarchy resulting in positive long term growth. Proven leadership and coaching skills resulting in high performing, results-driven teams. Industry experience:Equipment- Capital GoodsCPGFoodserviceWinePet FoodCSD and New Age BeverageDairy productsAreas of expertise include :• Customer partnerships •
Chris Parks's Current Company Details
Fbd Partnership, Lp
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Senior Director of Sales- National Distribution and Foodservice Channel
Texas, United States
- Website:
- fbdfrozen.com
- Employees:
- 184
Chris Parks Work Experience Details
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Senior Director Of Sales- National Distribution And Foodservice ChannelFbd Partnership, LpTexas, United States
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Director Of Strategic AccountsFbd Partnership, Lp Sep 2017 - PresentDallas/Fort Worth AreaMember of the Sales leadership team with National responsiblilty for leading and motivating a sales team that is accountable for driving revenue growth through independent distributors, key retail partners and new channels of business. Additionally, Chris is the lead on the company’s largest customer, The ICEE Company. Duties include internal team management, strategic business development, sales prospecting, building strong client relationships, new product commercialization and exceeding… Show more Member of the Sales leadership team with National responsiblilty for leading and motivating a sales team that is accountable for driving revenue growth through independent distributors, key retail partners and new channels of business. Additionally, Chris is the lead on the company’s largest customer, The ICEE Company. Duties include internal team management, strategic business development, sales prospecting, building strong client relationships, new product commercialization and exceeding customers expectations. Show less
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Director Of Strategic AccountsFbd Partnership, Lp Jan 2015 - Aug 2015Dallas, TxResponsible for managing strategic direction and day to day business needs of FBD’s top performing account, The ICEE Company.
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Senior Director Of Market Planning And Sales SupportBorden Dairy Company Nov 2013 - Apr 2014Dallas, TexasCharged with building and managing a multifunctional team of professionals that are responsible for providing the Borden sales team with fact based support in the following areas: category management, sales planning, sales communication, sales commercialization, sales information, sales forecasting and demand planning. Responsible for developing and implementing the processes that interconnects Sales with Marketing, Finance, Operations and the end Customer resulting in profitable Sales Growth… Show more Charged with building and managing a multifunctional team of professionals that are responsible for providing the Borden sales team with fact based support in the following areas: category management, sales planning, sales communication, sales commercialization, sales information, sales forecasting and demand planning. Responsible for developing and implementing the processes that interconnects Sales with Marketing, Finance, Operations and the end Customer resulting in profitable Sales Growth for Borden Branded products. • Facilitated critical thinking related to growth opportunities and fact based business solutions• Developed and implemented tools and systematic processes to support our customers AOP and execution plans.• Collaborated with the cross functional Executive Management team to stimulate thinking on areas to improve organizational capabilities focused on reducing internal inefficiencies. • Developed tools that drove continues improvement of Sales department processes and procedures• Partnered with the Finance department on all decision related to AOP, Price Increases and Trade budgeting. Show less -
Director Of Retail/Shopper MarketingBorden Dairy Company Aug 2012 - Nov 2013Dallas/Fort Worth AreaManaged a team of field marketing professional whom were responsible for identifying and executing shopper marketing activations at Market and Retail level for the Borden Dairy Company portfolio (Borden, Lala, Frusion, Promised Land, and Skim Plus). Developed overall strategic processes and analytic disciplines resulting in profitable in-store executions. Prioritized investments and resources for highest-value return across regions, brands and product categories. Oversaw creative agencies and… Show more Managed a team of field marketing professional whom were responsible for identifying and executing shopper marketing activations at Market and Retail level for the Borden Dairy Company portfolio (Borden, Lala, Frusion, Promised Land, and Skim Plus). Developed overall strategic processes and analytic disciplines resulting in profitable in-store executions. Prioritized investments and resources for highest-value return across regions, brands and product categories. Oversaw creative agencies and drove value through local market events and sports sponsorships. Key liaison between the sales and brand Marketing teams. • Lead integration of Shopper activations into annual AOP planning process• Aligned Field, Sales and Brand objectives to create core channel/customer/shopper activation strategies• Set clear goals/objectives and oversaw flawless execution of Field Marketing Team• Provided thought-leadership within the organization on best-in-class shopper marketing principles.• Developed the Shopper Marketing and Sponsorship strategies focused on delivering strong value and residual loyalty• Identified and recommended areas of growth and contraction with-in current and future sports sponsorships and event marketing executions• Managed the all aspects of Borden’s relationship with the Agencies of record for creative development, promotional activation and experiential marketing Show less
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Director Of Shopper Marketing- Foodservice, Convenience, Drug, Military, & Wal-MartDr Pepper Snapple Group Feb 2007 - Jul 2012Plano, Tx• Lead a team of 8 Shopper Marketing professionals responsible for aggressively selling the DPSG Sales & Shopper Marketing strategy up the Marketing hierarchy of the top 25 US FoodService customers. Including McDonald’s, Burger King, YUM!, Mid Scale & casual dining• Collaborated with National Account Sales partners to develop strategic business plans using shopper analytics & insights within the path to purchase framework resulting in increased volume of the accounts CSD… Show more • Lead a team of 8 Shopper Marketing professionals responsible for aggressively selling the DPSG Sales & Shopper Marketing strategy up the Marketing hierarchy of the top 25 US FoodService customers. Including McDonald’s, Burger King, YUM!, Mid Scale & casual dining• Collaborated with National Account Sales partners to develop strategic business plans using shopper analytics & insights within the path to purchase framework resulting in increased volume of the accounts CSD category• Utilized category management resources (NPD/Crest, Nielsen, Mintel & Technomics) to develop persuasive selling stories that supports the sell in of Dr Pepper Distribution at an account• Managed cross functional relationship between Shopper Marketing & the Brand Marketing team, Media, Merchandising & Shopper Insights• Developed & embedded an analytical process for pre & post analysis of all account activations• Managed the KPI development, performance management process & career pathing for all members of team • Owned the relationship between Shopper Marketing FFS team & our Agencies of record for Promotional Concepting, Creative Development & Digital Activation.• Manage $18mm shopper marketing budget & $240k indirect budget• Elected to the Path to Purchase Institute’s “Who’s Who of Shopper Marketing” in 2010 & 2011• Past Shopper Marketing responsibility for Walmart, Drug & Convenience Channel (15 employee’s) Show less -
Divsion Sales ManagerDr Pepper Snapple Group 2004 - 2007Southern California• Led regional sales team comprised of 7 region sales managers responsible for planning & executing specific national/regional strategies & tactics designed to increase volume, share & distribution of brands in 43mm case territory through the sales forces of a diverse Bottler/Distributor system.• Developed business plans focusing on driving retail distribution, packaging expansion, pricing & improved customer wiring within the largest beverage division at DPSG.• Planned & facilitated… Show more • Led regional sales team comprised of 7 region sales managers responsible for planning & executing specific national/regional strategies & tactics designed to increase volume, share & distribution of brands in 43mm case territory through the sales forces of a diverse Bottler/Distributor system.• Developed business plans focusing on driving retail distribution, packaging expansion, pricing & improved customer wiring within the largest beverage division at DPSG.• Planned & facilitated promotional calendar, pricing & new item introduction for the Snapple brand portfolio across a network of regional Grocery/Convenience chains.• Developed strategic & tactical objectives for team based on company KPI’s & local Bottler needs. • Managed KPI development, performance management process & career pathing for all members of team • Responsible for Monthly, Quarterly & yearly volume forecasting• Managed Local Marketing Budget of over $20mm & an indirect budget of $220k. Show less
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Category ManagerDr Pepper Snapple Group 2002 - 2004Plano, Tx• Responsible for leveraging Nielsen, IRI & Spectra data to identify, quantify, & prioritize key volume growth opportunities to achieve/exceed assigned corporate objectives: Increased space, distribution, & displays for Dr Pepper Snapple Group portfolio. Focus area’s: National/Regional Grocery, Convenience & Independent Grocery
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Region Sales ManagerDr Pepper Snapple Group 1999 - 2002Southern CaliforniaResponsible for coordinating the DPS Sales and Marketing efforts with the largest 7 UP franchised Bottling Companies in the US. Included direct account call coverage and annual sales planning with key Southern California retailers.
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Division Sales ManagerHill'S Pet Nutrition 1996 - 1999Southern CaliforniaLed a 9 person Sales, Merchandisers & Route Delivery team responsible for driving volume and revenue growth in an $100mm region. Territory included independently owned Pet Stores, Veterinary Clinics and National Retail locations -
Account ManagerHill'S Pet Nutrition 1995 - 1996Greater Los Angeles Area• Responsible for the development & volume growth of 40 independently owned Pet Retaiers in a $15mm a year territory. • Developed & implemented yearly business plans, sold monthly sales promotion, solved credit issues & implemented store level merchandising solutions
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Sales Representative/Division Sales Manager/Category ManagerE&J Gallo Winery 1992 - 1996Southern California
Chris Parks Skills
Category Management
Promotions
Shopper Marketing
Forecasting
Sales Support
Cross Functional Team Leadership
Strategic Planning
Marketing Strategy
Budgeting
National Accounts
Team Leadership
Food Service
Sales Management
Dependable Team Player
Management
New Business Development
Strategy
Leadership
Budgets
Product Development
Fmcg
Sales Operations
Advertising
Sales
P&l Management
Consumer Products
Categorization
Team Building
Grocery
Key Account Management
Customer Insight
Key Account Development
Iri
Trade Marketing
Market Planning
Pricing
Bench Strength
High Potential Development
P&l
Competitive Analysis
Merchandising
Marketing Research
Retail
Marketing Management
Segmentation
Ac Nielsen
Customer Marketing
Nielsen
Chris Parks Education Details
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Psychology
Frequently Asked Questions about Chris Parks
What company does Chris Parks work for?
Chris Parks works for Fbd Partnership, Lp
What is Chris Parks's role at the current company?
Chris Parks's current role is Senior Director of Sales- National Distribution and Foodservice Channel.
What is Chris Parks's email address?
Chris Parks's email address is ch****@****iry.com
What is Chris Parks's direct phone number?
Chris Parks's direct phone number is +197267*****
What schools did Chris Parks attend?
Chris Parks attended Syracuse University.
What skills is Chris Parks known for?
Chris Parks has skills like Category Management, Promotions, Shopper Marketing, Forecasting, Sales Support, Cross Functional Team Leadership, Strategic Planning, Marketing Strategy, Budgeting, National Accounts, Team Leadership, Food Service.
Who are Chris Parks's colleagues?
Chris Parks's colleagues are Magnus Achu, Idairis Hernandez, Denise Ramirez, Aaron Izaguirre, Gilbert Salazar, Jeremy Beale, Lula Lala.
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Chris Parks
Greater Cleveland -
Chris Parks
Digital Content Creator | Driving Profitable Partnerships, Team Excellence & Budget Mastery | Expert In Content Creation, Social Media Marketing, Strategy, & Ppc CampaignsMontclair, Nj3cnn.com, turner.com, fbdfrozen.com2 +141025XXXXX
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Chris Parks
Electrical Engineer | Entrepreneurship | Design Management | Prototyping | Clean Hydrogen | Creating Simple Solutions To Complex ProblemsSacramento, Ca1uber.com -
Chris Parks
Kansas City, Mo3mhctruck.com, mhctruck.com, mhc.com4 +181648XXXXX
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