Oversee all central marketing initiatives at the company. Drive overall strategy and direct team handling all key marketing disciplines. Collaborate across key functional areas to implement marketing programs that drive sales growth and deliver a strong ROI.

Lead decision making process for all aspects of the business including merchandising, marketing, operations, sales and sourcing. Headed all product development and marketing initiatives as the senior member of the leadership team. Drove profitability through streamlining product line with a focus on taking to market fewer but more impactful styles. Created a culture of simplicity and metrics-based decisions to generate better profitability.

Built a brand and laid out the groundwork to redefine an industry icon from gas station to food destination. Established from scratch a marketing department of twenty people in four functional areas. Developed marketing platforms to hit a younger demographic and secure guests for life. Devised an advertising plan that included grassroots, radio, television, online and social media.

Managed more than $350 million in business and a marketing budget of $26.5 million including all branding, advertising, public relations and sponsorship components. Spearheaded strategy to grow business including formation of short, medium and long range plans through primary and secondary research. Acted as change champion by creating a culture of innovation that grew the business in an industry that had previously passed the brand by.

Headed up all aspects of general management including p and l, strategy formation, product development, forecasting, planning, sales and marketing.

Built marketing relationships with key customers leading to incremental product placement at Costco.

Established and managed sports and entertainment consulting company including three offices in New York, Toronto, and Sydney, Australia.

Managed market research projects across all aspects of the business including marketing, merchandising, sponsorships and events.

Created market research tracking study for ESPN that gauged fan involvement in sports. Involved in all aspects of building product including product development, marketing and sales.