Chris Perkins Email & Phone Number

Clients include: AIG, Allianz, Rauxa, Merkle, Tinuiti, Bed Bath & Beyond, BlueShield, PDI Software, Gaia and Dice to name a few.Some of the services I can provide include:• Provide Technical Services and Campaign Production Services for clients• SME for the Oracle Responsys Platform • ESP platforms: Responsys, Marketo, HubSpot, ExactTarget, SendGrid, MailChimp• ESP platform migration and on-boarding• Training clients on the Oracle Responsys email platform• Helping clients to maximize the usage and capabilities of the Responsys platform• Email automation solutions• Email campaign technical requirements• Email program technical design, development and implementation• Project management• Liaison between Marketing, Data and technical staff to design and implement technical solutions• Multi-channel campaign automation• Multi-touch or “drip” programs/campaigns• Data modeling and data hygiene • SQL views for targeting and reporting• CAN-SPAM and deliverability best practices• Email campaign check lists, best practices and production efficiency• Email design and Mobile responsive HTML coding• Responsys RPL/Built in Function scripting• Campaign production services

Us

• Designated point of contact for newly acquired as well as existing customers • Assisted with the development of life-cycle marketing initiatives for businesses such as DISH Network, MetLife, Dollar/Thrifty Car Rental, HomeAdvisor and University of Phoenix.• Designed and managed the client’s data model and platform integration for Oracle Responsys onboarding• Scoped and implemented integrations with the client’s database, CRM system and third party systems• Used SQL statements to select target audiences and manipulate imported customer data• Designed and implemented cross-channel programs which included email, SMS, push messaging and display advertising• Conducted trainings, delivered presentations, and lead meetings with clients and partners

Us

• Assisted with the design and implementation of new accounts and building complex programs • Assisted customers with integration projects for 3rd party applications• Worked with cross functional teams in engineering, operations, support and marketing to design solutions for clients• Lead discovery meetings to gather and define business requirements for simple data integrations to complex, multi-touch, automated campaigns. • Contributed to repositories of product information and solution documentation• Advised clients on digital marketing best practices• Resolved issues from initial information gathering through problem resolution.

• Provided implementation and technical advice to colleagues, partners, and customers. • Provided advanced training and documentation for internal and external users of Alterian's Dynamic Messenger email platform.• Managed projects and client relationships from initial brief through delivery.• Managed client expectations regarding project deliverables, timescales and cost.• Assisted the helpdesk with technical issues and answering questions regarding the use of Alterian products.• Maintained existing relationships with clients and offered appropriate business consultancy and research.• Developed campaign process, data sheets and best practice documentation.• Provided constructive feedback and support for ongoing improvement and development of Alterian products.

Columbia, Md, Us

• Provided technical expertise to support business applications and underlying processes that drive online solutions predominantly around email campaigns, email reporting, and system integration.• Responsible for the successful onboarding and custom solution design for interactive engagements.• Worked with internal technical and account management resources as well as client technical and marketing resources to develop and implement client solutions.• Produced functional and technical requirements and managed cross-functional teams for successful project implementation.• Worked closely with platform services to identify, create, and enhance internal systems based on recurring client requests or evolving industry standards.• Consulted on functional tactics for social media integration and mobile technologies.

Columbia, Md, Us

• Continually refined the production process to reduce risk of error and ensure campaign accuracy across all clients.• Managed a team of 6 in a high pressure, dynamic environment; responsible for sending over 100 campaigns exceeding 80MM messages per month.• Provided educational consulting services to other areas of the business on email strategy, campaign ideation, execution, CAN-SPAM and deliverability best practices.• Negotiated competing client priorities in a fast-paced environment to ensure successful execution of various campaign types, including welcome contact strategies, transactional messages, and highly-targeted dynamic messages based on detailed and sensitive customer data.• Made recommendations for testing strategies.• Schedule and assign resources in order to meet client deadlines.• Define and develop technical specifications and technical implementation plans for all email campaigns.• Advised the account and creative teams on the available options within our two email platforms and made architectural recommendations to improve campaign response.• Trained employees and administered employee performance evaluations and goal reviews.

Columbia, Md, Us

• Expanded responsibilities to include team management and resource allocation based on company and volume growth.• Tasked with coupon creation (Flash), forward-to-a-friend, survey/polling capabilities, proofing, and Quality Assurance.• Worked with account and creative teams in coordinating and communicating content change requests and activity.• Managed the daily and weekly production schedule.• Responsible for training a team on HTML and dynamic content coding/functionality.• Leader in process development and change management. • Implemented new programs and processes to increase department efficiency. • Communicated process changes across multiple business units to ensure seamless transition.

Us

• Worked directly with Campaign Coordinators, Account Directors and client representatives to create and implement bullet-proof HTML code for email campaigns, landing pages and microsites.• Applied link tracking for reporting purposes, managed live content changes, and ensured the functionality and accuracy of content prior to deployment. • Collaborated with copywriters, editors and designers to match design with functionality based on industry best practices.• Responsible for optimizing HTML and graphics, email template creation, deployment, delivery and technical issue management and troubleshooting.• Completed deployments on both Linux and UNIX platforms.