Chris Perkins Email & Phone Number

• Clients include: AIG, Allianz, Rauxa, Merkle, Tinuiti, Bed Bath & Beyond, BlueShield, PDI Software, Gaia and Dice to name a few.Some of the services I can provide include:
• Provide Technical Services and Campaign Production Services for clients
• SME for the Oracle Responsys Platform
• ESP platforms: Responsys, Marketo, HubSpot, ExactTarget, SendGrid, MailChimp
• ESP platform migration and on-boarding
• Training clients on the Oracle Responsys email platform

US

• Designated point of contact for newly acquired as well as existing customers
• Assisted with the development of life-cycle marketing initiatives for businesses such as DISH Network, MetLife, Dollar/Thrifty Car Rental, HomeAdvisor and University of Phoenix.
• Designed and managed the client’s data model and platform integration for Oracle Responsys onboarding
• Scoped and implemented integrations with the client’s database, CRM system and third party systems
• Used SQL statements to select target audiences and manipulate imported customer data
• Designed and implemented cross-channel programs which included email, SMS, push messaging and display advertising

US

• Assisted with the design and implementation of new accounts and building complex programs
• Assisted customers with integration projects for 3rd party applications
• Worked with cross functional teams in engineering, operations, support and marketing to design solutions for clients
• Lead discovery meetings to gather and define business requirements for simple data integrations to complex, multi-touch, automated campaigns.
• Contributed to repositories of product information and solution documentation
• Advised clients on digital marketing best practices

• Provided implementation and technical advice to colleagues, partners, and customers.
• Provided advanced training and documentation for internal and external users of Alterian's Dynamic Messenger email platform.
• Managed projects and client relationships from initial brief through delivery.
• Managed client expectations regarding project deliverables, timescales and cost.
• Assisted the helpdesk with technical issues and answering questions regarding the use of Alterian products.
• Maintained existing relationships with clients and offered appropriate business consultancy and research.

Columbia, MD, US

• Provided technical expertise to support business applications and underlying processes that drive online solutions predominantly around email campaigns, email reporting, and system integration.
• Responsible for the successful onboarding and custom solution design for interactive engagements.
• Worked with internal technical and account management resources as well as client technical and marketing resources to develop and implement client solutions.
• Produced functional and technical requirements and managed cross-functional teams for successful project implementation.
• Worked closely with platform services to identify, create, and enhance internal systems based on recurring client requests or evolving industry standards.
• Consulted on functional tactics for social media integration and mobile technologies.

Columbia, MD, US

• Continually refined the production process to reduce risk of error and ensure campaign accuracy across all clients.
• Managed a team of 6 in a high pressure, dynamic environment; responsible for sending over 100 campaigns exceeding 80MM messages per month.
• Provided educational consulting services to other areas of the business on email strategy, campaign ideation, execution, CAN-SPAM and deliverability best practices.
• Negotiated competing client priorities in a fast-paced environment to ensure successful execution of various campaign types, including welcome contact strategies, transactional messages, and highly-targeted dynamic.
• Made recommendations for testing strategies.
• Schedule and assign resources in order to meet client deadlines.

Columbia, MD, US

• Expanded responsibilities to include team management and resource allocation based on company and volume growth.
• Tasked with coupon creation (Flash), forward-to-a-friend, survey/polling capabilities, proofing, and Quality Assurance.
• Worked with account and creative teams in coordinating and communicating content change requests and activity.
• Managed the daily and weekly production schedule.
• Responsible for training a team on HTML and dynamic content coding/functionality.
• Leader in process development and change management.

US

• Worked directly with Campaign Coordinators, Account Directors and client representatives to create and implement bullet-proof HTML code for email campaigns, landing pages and microsites.
• Applied link tracking for reporting purposes, managed live content changes, and ensured the functionality and accuracy of content prior to deployment.
• Collaborated with copywriters, editors and designers to match design with functionality based on industry best practices.
• Responsible for optimizing HTML and graphics, email template creation, deployment, delivery and technical issue management and troubleshooting.
• Completed deployments on both Linux and UNIX platforms.