Framebridge is revolutionizing custom framing. As a lead designer, my responsibilities have been:•Build out best practices for our brand-new in-house creative team alongside our team director.•Establish project timelines, goals, and creative needs for business-critical initiatives.•Execute on a variety of omnichannel assets including:••Digital marketing initiatives (such as paid ads, email marketing, and social assets)••Retail assets (for our growing footprint of national stores)••Out-of-home campaigns (TV broadcasts, wild postings) Key Wins:•Working closely with our retail partners, we have built out a playbook that has successfully taken our retail presence from 18 to 25 stores in 6mo.•Working closely with marketing partners to deliver campaigns and assets that contributed to double-digit annual comp growth in all 18 of our relevant stores.•Successfully collaborated with external agencies to build assets we're super stoked about and could have never done without a team!

Working as a contract consultant across the categories of branding, advertising, interior graphics, web, UX, and brand strategy.Key Roles:•Art Direction for Chegg: I worked with the team at Friends at Work to develop a best-in-class marketing strategy and visual system for Chegg to communicate through and reach their diverse audience effectively. An online educational tool for students of all ages. Revolutionizing the way we learn and everyone's ability to access high-quality educational tools. •Design Direction for Freeda: Working with the amazing team at Red Antler, I helped develop a visual system consisting of naming, brand system, UI/UX development, and art direction for Freeda. A new way to approach senior care.•Design direction for Cinemark: Working with the talented team at Doner I was a part of a crew of amazing designers and writers who overhauled the brand identity of Cinemark, including their marketing messaging, logo, brand identity system, and the interior of their theaters.Selected clients include Chegg, Cinemark, Grove Collaborative, High TIde, Dig Inn, Friends at Work, Olu & Company, Brand Bureau, Freeda, Red Antler, and Doner.

I was lucky enough to have the opportunity to work with the amazing team at Friends at Work, exclusively on Chegg. Chegg is revolutionizing the way we approach education. With a multi-tiered platform, they offer a variety of services for students of all ages on their educational journey. Empowering them by offering affordable access to tutors, practice tests, books, and study help. Key Roles:•Art Direction: I worked closely with our creative director to develop a nuanced visual system of photography and video assets that allowed Chegg to communicate effectively to a diverse global audience.•UX: Our creative team was embedded closely with Chegg's team of developers to aid in the roll-out of a new signed-in experience for its users. This included fresh user flows, new pages, and visual treatments.•Brand strategy: Strapped with some of the most farsighted minds in the game, we developed a strategy for Chegg's development over the long haul, and exposed new opportunities for them to make their presence known outside of a digital-first platform in the form of long-format digital content, physical activations, and authentic social engagement.

A lead designer charged with building out the identity package of Grove Collaborative and Stripe.

A lead designer working amongst a team of strategists and writers to brand Arlo Hotels' omnichannel suite of launch assets including room collateral, web presence, identity package, and photography direction.

Formerly Partners & Spade.Clients include: Warby Parker, Whole Foods, Target, Shinola, Harry’s, The Boerum, Etsy, Sonos, Peloton, and Instagram.

Clients: One Kings Lane, Heineken, Midas, Delta.

Key Role: Assisting in cross-channel, international marketing campaigns for Scrubbing Bubbles, Huggies, and Kraft Foods. Key Win: I participated in the build-out of a key new business pitch for Pinnacle Vodka that led to long-term business for the brand.

Key role: Prepare print files for production for various clients from local small businesses to Fortune 500 brands.