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Chris Raleigh is a Senior Advisor at McKinsey & Company at McKinsey & Company. They possess expertise in digital media, sales, advertising sales, advertising, integrated marketing and 15 more skills.
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Senior AdvisorMckinsey & Company Sep 2018 - PresentUsServe as liaison for leading management consultant’s ‘Media Company’ and ‘Marketing & Sales’ practices. Advise client service teams and clients on media platforms, data and technology. Specializing in advanced TV, streaming, OTT and emerging technologies.
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Chief Commercial OfficerPlacemedia May 2015 - Dec 2017New York, New York, UsManaged the aggregation of inventory from media company partners (TV networks, MVPDs, Satellite, etc.) and directed the company-wide revenue generation from advertisers, agencies and demand side partners. Oversaw a national team responsible for affiliate relationships and advertiser revenue. Led VOD and OTT initiatives.Placemedia is a fully automated programmatic television platform for linear television. The Placemedia platform seamlessly connects agencies, advertisers and DSPs from the demand side with aggregated inventory from Placemedia’s supply side partners. Company acquired by Altice, USA in December, 2017. -
Senior Vice President, Cross Platform SalesThe Weather Channel Jan 2008 - Sep 2014Atlanta, Ga, UsManaged and led cross platform advertising national revenue for The Weather Channel and weather.com. Oversaw platforms including television, mobile, tablet and desktop. Responsible for $400M+ revenue with team of up to 100, including sellers and support - Developed new products including programmatic, data, off-channel, native and ad exchanges - Achieved digital revenue increase of 90% led by mobile and video initiatives - Managed training and developed sales certification process - Served as Ad Age, Ad Week, MMA, Digital Hollywood, Mediapost, Cynopsis industry panelist - Earned 2013 #1 Ad Perceptions Cable Customer Award - Attained 2014 Myers Report #2 Innovative & Creative Solutions -
Senior Vice President, Advertising SalesGsn Jan 2005 - Jan 2008Los Angeles, Ca, UsManaged cross platform revenue for Sony and Liberty Media owned cable network and gaming websites. Significantly increased interactive/participation revenue including two-screen and mobile properties. Served as member of senior management team. - Created first U.S. Participation TV revenue model including brand integration and mobile text - Initiated in-house and third-party internet sales structure, including Brightcove, Valueclick, Tacoda (AOL), Operative and Advertising.com - Increased revenue by 34% over three years despite a 26% decrease in audience - Recognized as an industry expert on maximizing non-linear revenue including iTV, mobile and broadband - Managed 41 person team ranked Most Improved by annual Myers Report in first year -
Vice President, Advertising SalesTechtv Sep 2000 - May 2004UsEstablished and directed national sales organization for a start-up national cable network and companion website. Developed and implemented financial models, sales planning, research and trafficking systems. Developed and managed three business units including traditional, production services and internet sales. - Initiated sponsorship of ITV, VOD, streaming and other leading-edge technologies - Achieved #6 Myers ranking as Most Effective Sales Team in national client survey within first year - Significantly increased non-endemic ad revenue categories -
Vp, Daytime, Late Night SalesNbc Universal Feb 1998 - Aug 2000New York City, Ny, UsLed in excess of $600,000,000 in national sales for the leading broadcast network in four dayparts. Oversaw forecasting, developing and implementing sales strategy. Directed research, marketing and traffic departments. Trained sales force and managed extensive high-level advertiser/agency relationships. - Set revenue records in all dayparts for upfront and scatter for 1999-2000 and 2000-2001 - Implemented on-air/on-line convergence with NBC web sites and network programming - Completed Six Sigma Black Belt training -
Vp, Network News SalesNbc Universal Mar 1997 - Jan 1998New York City, Ny, UsLed all aspects of national sales for NBC News television and digital properties including Today Show, Nightly News and Meet the Press. Managed New York and regional offices. Directed all marketing, finance and commercial administration efforts. - Set new revenue records for 1998 - Pioneered cross platform bundling of msnbc.com with NBC News’ Today Show and Nightly News
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Primetime SalesNbc Universal May 1994 - Feb 1997New York City, Ny, Us
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Vice President SalesBlair Television 1991 - 1994Us
Chris Raleigh Skills
Chris Raleigh Education Details
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University Of MichiganBusiness -
Babson CollegeBachelor Of Science (Bs)
Frequently Asked Questions about Chris Raleigh
What company does Chris Raleigh work for?
Chris Raleigh works for Mckinsey & Company
What is Chris Raleigh's role at the current company?
Chris Raleigh's current role is Senior Advisor at McKinsey & Company.
What is Chris Raleigh's email address?
Chris Raleigh's email address is cr****@****ine.net
What is Chris Raleigh's direct phone number?
Chris Raleigh's direct phone number is +121233*****
What schools did Chris Raleigh attend?
Chris Raleigh attended University Of Michigan, Babson College.
What skills is Chris Raleigh known for?
Chris Raleigh has skills like Digital Media, Sales, Advertising Sales, Advertising, Integrated Marketing, Broadcast, Digital Strategy, Digital Marketing, New Media, Television, Strategic Partnerships, Mobile Marketing.
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