Chris Raybon

Chris Raybon Email and Phone Number

Digital Marketing Supervisor at Mariners Inn @ General Motors
detroit, michigan, united states
Chris Raybon's Location
Detroit, Michigan, United States, United States
Chris Raybon's Contact Details
About Chris Raybon

Account Executive with substantial advertising experience in advertising within automotive industry. I have an extensive amount of experience on the retail side of the business. I plan to keep pursuing a career on the account side at this point in time.Specialties: I specialize in managing deadlines, giving process direction, and completing "quick turn-around projects"

Chris Raybon's Current Company Details
General Motors

General Motors

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Digital Marketing Supervisor at Mariners Inn
detroit, michigan, united states
Website:
gm.com
Employees:
117126
Chris Raybon Work Experience Details
  • General Motors
    Production Operations Manager
    General Motors Mar 2017 - Present
    Arlington. Tx
    Manage local and international goals for General Motors production and assets for the large SUV segment.Integrate global direction into the brands of Chevy, GMC and Cadillac while tracking production metrics.Lead internal teams and facilitate operations for global hubs.
  • Mariners Inn
    Digital Marketing Supervisor
    Mariners Inn Sep 2011 - Present
    Detroit, Mi
    • Work directly with the Marketing Director and Chief Operations Officer to increase traffic to the client website and implement quarterly marketing initiatives.• Consistently managing the client website, Facebook, Twitter, YouTube and PayPal accounts to increase the rate of consideration and donations.• Assisting in the redesign of the client website and calculations of visitor metrics.• Manage relationships directly with newspaper publications and various media outlets for coverage of events, insertions and press releases.• Prepared reports and presentations for client events such as the 2011 River Rhythm event and the Adopt-A-Family Holiday Campaign.
  • Valassis Communications
    Digital Promotions Coordinator
    Valassis Communications Nov 2010 - May 2011
    Secure Print and Loyalty Initiatives Managed the digital process for secure print campaigns as well as loyalty initiatives for more than 20+ clients.Created, maintained and distributed standard operating procedures documents and weekly project reports for national campaigns.Directly managed the agency relationship with third party vendors to facilitate all secure print campaigns averaging 20+ per month. Managed and maintained an internal asset library for creative, competitive, legal, and client requests. Facilitated the billing process for all loyalty initiatives and secure print campaigns while staying under the client budget.
  • Mccann Erickson
    Assistant Account Executive
    Mccann Erickson Sep 2008 - Apr 2010
    Managed the overall production of 50+ projects (including Print, Digital, OOH, Retail and TV campaigns) from 2008-2010 against a multimillion dollar budget; while reporting directly to the VP/Account Director.Assisted in managing an average of 10 creative executions per month inclusive of planning, creative development and final production. Managed the agency relationship with third party vendors to facilitate digital tests and final deployment for the Saab web newsletter.Developed creative briefs, status reports and conference reports while managing meetings for the development of new projects. Managed and maintained an online asset library for creative, competitive, legal, and client requests. Assisted in managing client meetings and daily communication with clients regarding project development.Continually researched, analyzed and presented metrics on competitor data and monitored various sources for industry news to improve the brand strategy across all channels.General Motors Corporate Managed agency-client communication globally with GM Supplier Diversity while maintaining the responsibility for the production of all Business-to-Business materials.Developed and presented creative concepts for each project based on Business-to-Business research and strategic analysis.Managed the project development process and communicated responsibilities for each team member involved. Maintained the awards and accolades library used to develop the key comparisons in the largest General Motors Corporate campaign in 5+ years (May The Best Car Win).
  • Campbell-Ewald Advertising
    Project Management Coordinator
    Campbell-Ewald Advertising Sep 2006 - Apr 2008
    Campbell-Ewald - Chevy Retail • Assists account development and fulfillment with all project related activities. • Coordinates and communicates project details to appropriate departments and team members. • Interprets client needs into actionable internal direction with supervisor assistance. • Monitors the activity of production schedules and notifies supervisors of relevant fluctuations. • Assists in developing project estimates and finance reporting exceeding $3 million annually. • Manage additional projects as needed and assigned.• Develops status and conference reports with supervisor assistance.Campbell-Ewald - Chevy Events and Promotions • Gathered and prepared references, annotations and binders for internal and legal reviews.• Prepared and managed broadcast and print templates for the Chevy Retail Group. • Assisted in the launch of promotional initiatives consisting of over 50 creative executions.
  • Campbell-Ewald
    Project Management Coordinator
    Campbell-Ewald Sep 2006 - Apr 2008
    Chevy Retail Assisted account development and fulfillment with an average of 40+ projects per month.Assisted in developing project estimates and finance reporting exceeding $3 million annually.Coordinated and communicated project details to appropriate departments and team members. Monitored the activity of production schedules and notified supervisors of relevant fluctuations. Chevy Events and Promotions Gathered and prepared references, annotations and binders for internal and legal reviews. Prepared and managed broadcast and print templates for the Chevy Retail Group. Assisted in the launch of promotional initiatives consisting of over 50 creative executions.Chevy CatalogMaintained job jackets and routed materials for 8 Chevy nameplates.Assisted in the organization of client meetings and project timelines. Logged and managed over 200 art pulls for over 10 Chevy nameplates.

Chris Raybon Education Details

Frequently Asked Questions about Chris Raybon

What company does Chris Raybon work for?

Chris Raybon works for General Motors

What is Chris Raybon's role at the current company?

Chris Raybon's current role is Digital Marketing Supervisor at Mariners Inn.

What is Chris Raybon's email address?

Chris Raybon's email address is ra****@****hoo.com

What is Chris Raybon's direct phone number?

Chris Raybon's direct phone number is +4420876*****

What schools did Chris Raybon attend?

Chris Raybon attended Northwood University.

Who are Chris Raybon's colleagues?

Chris Raybon's colleagues are Erik Silva, Aisosa Osaguona, Brandon Faughn, Daniel Van Ness, Fábio Da Silva Ribeiro, Dongheum Yoon, Shiv Pandit.

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