Chris Rees Email & Phone Number

London, England, United Kingdom

United Kingdom

Utilising my background in Datascience, Econometrics and Research to head up a team who inform and direct clients to ensure that their marketing is effective, both in the short and long term. This is achieved by setting the right objectives, identifying and recommending the best way to measure objectives and coordinating the recommendations from.

London, United Kingdom

Seymour Mews House, 26-37 Seymour Mews, London

Head of the DataScience department at Manning Gottlieb OMD. DataScience offers analytical solutions on the 3Cs: Customers (profiling, segmentation, propensity modelling), Coordinates (catchment areas, store segmentation, location planning) and Cookies (attribution modelling, web analytics, TV response modelling) as well as other bespoke work. The team has.

Ealing

Working within the commercial analysis team, using the Tesco database to run bespoke analysis to answer questions not covered by the standard dunnhumby products for suppliers. Projects include media and sampling analysis, coupon and clubcard mailing analysis, behavioural segmentations, product journey analysis and other bespoke solutions. As the senior.

Management: I am the main research client contact for a variety of clients Rank Interactive, Travelodge, Autotrader, British Gas and Shop Direct. As main client contact I am responsible for pitching, selling research projects, managing these projects within my team and presenting the findings back. I was promoted to senior associate director at the.

Regents Place 1

In addition to continuing the responsibilites from my manager role.I run all the resourcing for the 10+ analysts at ævolve and organise the analyst fortnightly meeting in which we discuss techniques, new developments,share knowledge etc. I also now have responsibility for our digital research offering including attritubtion modelling, target audience /.

Formed from the merger between Carat data planning and Carat Insight. I managed various projects (from analysis to presentations to clients) for example Littlewoods, Very, Archers Direct and Benecol. I have created various types of segmentations including attitudinal segmentations for SCA and Royal Mail as well as transactional segmentationsI have used.

Working in the Carat data planning function, I worked on Royal Mail B2B. Creating a version of their database in SAS and selecting target audiences for direct mail, evaluating campaign results, creating propensity models and segmentations.

Banff, Canada

Bachelor Of Science, Natural Sciences, 2:1

Subjects studied include Maths, Statistics, Management, Marketing, Physics and Chemistry

Education record

Maths (A), Further Maths (B), Physics (A), Chemistry (A)