Chris Reth Email & Phone Number

Anderson, In, Us

Hotel Asset Value Enhancement, Inc. (hotelAVE) is the industry's leading international hotel owner, advisor, and asset management firm, with a legacy of unrivaled performance for our partners, owners, and lenders of 1,700+ hotels with more than 400,000 rooms, representing over $160 billion of hotel real estate value. The company's current asset management portfolio comprises over 80 hotels and $10.5 billion in assets under management. The firm advises on an additional $10 billion of hotel real estate annually and the firm’s operational effectiveness division implements projects that increased GOP margins by an average of 500 bps without impact to guest service as measured one year after installation. hotelAVE uses a highly data-driven and comprehensive approach, which is supported by a proprietary business intelligence & analytics platform.Founded in 2003 by Michelle Russo, the 2021 Jack A. Shafer Financial Advisor of the Year, hotelAVE’s 45 diverse professionals possess over 750 combined years of hotel ownership, consulting, and hospitality operations experience. hotelAVE is headquartered in Providence, Rhode Island with offices and professionals also located in Atlanta, Chicago, Los Angeles, Miami, New York, Raleigh, Seattle, and Washington, DC. For more information on hotelAVE, please visit www.hotelAVE.com.Advisory services include: lender collateral strategic business plans, strategic plans, receivership, acquisition underwriting and due diligence, new manager and franchise selection, development planning, and litigation support services.hotelAVE is a certified Women Owned Business Entity (WBE) by the Women’s Business Enterprise National Council (WBENC) and is also a Small Business as defined by the United States Small Business Association (SBA).

New York, United States

• Responsible for communicating with ownerships of managed assets and stakeholders regarding strategy and performance, including budget and forecasting expectations. Current portfolio annual revenue of $540MM.• Play a key role in creating and developing distribution platforms and strategies for Independent hotels.• Collaborate closely with Operations and Sales teams to maximize asset value for topline and profitability.• Lead revenue management efforts for a diverse portfolio of Full Service and Independent hotels, supporting with Regional Directors of Revenue Management to monitor and improve performance. Current portfolio consists of over 7,000 keys and 233,000 Sq Ft meeting space.• Work alongside various departments for new property acquisitions and brand conversions.

Merrillville, Indiana, United States

• Provided comprehensive revenue management support to over fifteen hotels, encompassing select service, focused service, and convention properties. This included: o Inventory management and distribution, prepare and lead strategy meetings, complete revenue forecasts and budgets, group strategy and pricing guideline implementation, conducting displacement analysis.• Managed software programs crucial to rooms revenue management, including the CRS, PMS, RMS, and Sales/Catering systems.• Strategized with eCommerce and Marketing teams to identify opportunities to improve placement and performance by outside distribution channels. • Worked closely with sales teams to create, develop, and implement revenue and marketing strategies.• Completed, reviewed, and critiqued all budgets and forecasts.

Fishers, Indiana, United States

• Supervised a complex comprising four hotels (3 IHG and 1 Hilton) and a separate catering venue.• Spearheaded the creation, development, and implementation of revenue and marketing strategies in collaboration with sales teams. Including restructuring of sales deployment. • Managed the introduction of catering menus, processes, and policies for a new catering venue.• Maintained and utilized software programs critical to rooms revenue management, including the CRS, PMS, RMS, and Sales/Catering systems, with a special focus on preferred corporate clients, sports groups, and special event planning.

Baltimore, Maryland, United States