Founder
Current• Launched new challenger craft beer brand into the Chicagoland market, selling into over 100 accounts (bars/restaurants/retail stores)• Performed human centered customer discovery to develop unique brand experience• Leveraged excess capacity of underutilized breweries to manufacture beer with a capital light strategySourced and procured raw materials for the production and packaging of all products• Developed and implemented marketing plan with limited budget, including executing social media campaigns, planning and hosting events / in-person activations• Managed relationships with brewery, co-packager, raw material manufacturers, independent contractors etc• Created financial projection and sales plan