Chris Rohr Email & Phone Number

Kansas City, Mo, Us

Pico Rivera, Ca, Us

Provided concurrent leadership to two different sales teams, including National Accounts, while pivoting from a tactical model to a strategic sales approach. Built and fostered a nurturing culture of trust rooted in using individual talents to build the capability of the whole team.🎯 Designed and executed continuing education programs that built and refined the skills and sales approach of the team to more effectively penetrate key decision makers within both existing and prospective customers.🎯 Strengthened headquarter level partnerships and expanded sku distribution with industry leading accounts including Krispy Kreme, Costco, Insomnia Cookies, Shipleys Donuts, Kroger, Albertsons, Safeway, UNFI, Quik Trip, & Duck Donuts.🎯 Pioneered strategy to expand BakeMark’s footprint through entry to the brewery, cidery and distilling channels by leveraging BakeMark’s distribution model vs the 3PL model used by competition.

Pico Rivera, Ca, Us

Alexandria, Louisiana, Us

Designed and built the National Accounts division from the ground up. Recruited, coached, and developed a team of 5 National Account Managers calling on chains in the NACS Top 200. Established go-to-market strategies with retail chain accounts to drive YOY growth in existing accounts and new chain business acquisition.🎯 Expanded retail partnerships in 1,100+ locations in less than 8 months by developing fact-based, compelling stories rooted in syndicated data to more effectively target accounts🎯 Established training and development programs, KPI’s, and mentorship strategies to expedite the learning curve for all direct reports🎯 Road mapped new business development and existing account growth with Extra Mile, Jackson’s, Wal-Mart, Crosby’s, Circle K Corporate Business Units and Franchise, United Pacific, G&M, Gas Express, Majors Management and more

Tampa, Florida, Us

As the director of strategic accounts, I design and execute sales and marketing strategies that strengthen customer engagement with wholesalers and retail chain accounts in the convenience channel. I assess strategic relationships, refine short- and long-term priorities, and align resources against opportunities within each account.🎯 Grew market share 8+ pts in less than 6 months by developing fact-based, compelling stories rooted in syndicated data to more effectively target accounts and close product distribution gaps.🎯 Rolled out CBD educational training programs for sales teams of distributor and retail organizations to enhance their knowledge of the category and product.🎯 Expanded distribution network by 8K stores in less than 1 year through refined customer relationship development.

Richmond, Virginia, Us

I directed initiatives to grow company sales nationally for the world’s largest manufacturer of premium hand-rolled cigars, fostering collaborative relationship with finance, operations, marketing, and manufacturing teams to establish and implement strategic initiatives that delivered new growth within retail and distributor opportunities.I created and executed account-level strategic brand plans to drive promotional effectiveness while accelerating revenue growth and expanding the distribution network. Additionally, I developed and negotiated contracts to secure optimal terms for all parties that resulted in 7 consecutive years of increasing value.🎯 Produced 22% of company sales with a 360 strategy that drove revenue, brand awareness, and distribution while coming in under budget every year.🎯 Catapulted sales 70% and distribution 18% through targeted programming.🎯 Orchestrated distribution in 35K+ new retail locations through analytical, fact-based selling.🎯 Generated new business partnerships, launched distribution and retail initiatives with retailers, including:7-Eleven • Albertsons • AM/PM • Associated Wholesale Grocers • Brookshire’s • Casey’s • Chevron • Circle K • Coremark • Costco • CST Corner Stores • H-E-B • Hy-Vee • Kroger • Kum & Go • McLane • Price Chopper • Publix • Quik Trip • Safeway • Sam’s Club • Speedway • SuperValu • Total Wine & More • Valero • Walgreen’s • WinCo Foods

Lenexa, Kansas, Us

As the national account sales manager, I identified and secured new business opportunities and increased sales revenue for Hostess Brands and Dolly Madison Direct by leading dollar channel, military, and grocery sales. I partnered with the manufacturing, IT, operations, and finance departments to identify opportunities and develop impactful lifecycle, marketing, and product launch strategies.🎯 Increased revenue $3.2M within the first year by actively engaging stakeholders and presenting key metrics that demonstrated unique product benefits and points of differentiation.🎯 Secured partnerships with 16 of the top 50 grocery distributors in the US by forging relationships with key decision makers and presenting product benefits, resulting in new opportunities at 20K+ retail locations and $21.5M in incremental annual revenue within 3 years.🎯 Maintained relationships with:99 Cents Only Stores • A&P • Ahold Delhaize • Albertsons • Associated Wholesale Grocers • Brookshire’s • C&S Wholesale Grocers • Costco • DeCa • Family Dollar • Grocer’s Supply • H-E-B • Hy-Vee • Ingles Markets • Nash Finch • Publix • SuperValu • Wakefern • Weis Markets • WinCo Foods • Winn-Dixie

Purchase, New York, Us

At PepsiCo-QTG, I managed strategic partnerships for the Quaker, Tropicana, and Gatorade brands while leading team of 11 retail merchandisers to plan, sell, and execute programs with independent and key account customers.I retained existing clients and continually expanded accounts through consultative selling and product promotion while establishing new convenience channel partnerships to increase product distribution and revenue.🎯 Developed and launched a turnkey business dashboard that demonstrated sales performance and profitability nationwide via performance data from Nielsen, IRI, and MSA.🎯 Established and implemented national wholesale programs that closed distribution gaps and improved sales performance in previously untapped markets.🎯 Captured $4.3M in incremental sales and surpassed revenue and volume plans 21% by leading and facilitating team and individual training on identifying opportunities and optimizing available resources