Chris Ross Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Held P&L responsibility for $60M+ GWP personal lines book consisting of predominantly high net worth clients. Partnered with critical internal functions, including Sales, IT, Marketing, Legal, Finance, and Compliance. Represented Canadian Personal Insurance for NA or global initiatives. - Developed and executed short and long-term strategies and associated tactical plans. Redeveloped the pricing model and segmentation to provide a foundation for profitable growth.- Managed a team of 20+ direct and indirect reports across Underwriting, Risk Management Services, and Operations.- Revamped the organizational structure to leverage staff skills and hired new staff to address skill gaps, contributing to increased average premium while maintaining a high customer retention ratio.- Oversaw a multi-million-dollar budget, including annual budget development, monitoring, and tracking. Negotiated contracts with key service providers.

Toronto, Canada Area

Delivered marketing, communications, and business strategy consulting to a diverse client base within the insurance industry.- Executed market, product, and service research, ideation, and analysis for new and existing products. Identified market conditions and potential, competitor offerings, and regulatory requirements.- Created targeted marketing and communications materials, value propositions, and core messaging.- Developed wordings, underwriting guidelines and business processes for product initiatives.

Toronto, Canada Area

Developed and executed marketing plans for the Ontario division, a $2B+ written premium business unit. Oversaw the Marketing and Graphics teams to deliver marketing and sales campaigns, tools, and support for brokers, regional offices, and corporate stakeholders across B2B and B2C. Managed a multi-million-dollar budget.- Managed the performance of 5-10 direct and indirect reports, providing ongoing coaching and formal and informal performance appraisals. Developed and facilitated multiple broker and staff events.- Developed, executed, and monitored Intact brands as a key member of the National Rebranding Team; executed company rebranding from ING to Intact Insurance.- Managed marketing, communications, and branding integration initiatives for the AXA and Jevco acquisitions. - Initiated and deployed an online marketing and communications solution to provide customizable, co-branded, on demand print and electronic media. Reduced costs to produce marketing material by 25%+.- Implemented an online solution that aggregated and tracked all broker sales campaigns, including a participant dashboard and incentive redemption.- Spearheaded the selection and implementation of Robohead®, a project management and resource allocation tool.- Led the development and execution of Social Responsibility activities in Ontario, which included Raising the Roof annual toque campaign, Relay for Life, and WICC participation.

Toronto, Canada Area

Identified and developed new products and product revisions to meet growth, profitability, and segmentation objectives. - Developed opportunity assessments for senior management. Introduced the Stage-Gate process to evaluate opportunities.- Developed product tracking tools to measure product penetration, product density, and retention. - Initiated, developed, and implemented ING's Identity Theft product. Developed and selected the customer legal assistance provider through the RFP process. Exceeded penetration projections, meeting the 3-year sales target within 12 months.- Developed and deployed multiple product changes, including revised product value propositions, wordings, underwriting guidelines, pricing, system changes, staff and broker training tools.- Developed marketing and sales tools for all product changes, including bulletins, broker sell sheets, customer brochures, Q&A documents, customer communications, and web content.

Halifax, Canada Area

Developed and deployed underwriting and pricing strategies within the divisional mandate that reflected the Atlantic market's business needs and regulatory environment. Monitored Atlantic underwriting results and product performance. Developed strategic and tactical plans with corporate and regional stakeholders.- Introduced postal code and score-based underwriting/business practices. Implemented multiple rate and underwriting changes. Developed and deployed new rating and underwriting plans due to regulatory reform.- Established relationships with key brokers. Developed broker training programs on business changes.- Harmonized rate and underwriting manuals and processes in all Atlantic provinces.- Provided underwriting guidance, mentoring, and training to all staff and evaluated all risks outside regional authority.

Toronto, Canada Area

Managed the rate review/rate making process, working collaboratively with the Actuarial team, IT, and business stakeholders. - Developed a new pricing strategy based on geo-demographic data, internal and industry loss data, and market pricing analysis. Launched a new rating plan in all provinces.- Business Lead on development and deployment of a new external rating engine (Ratabase) .- Acted as the Business Lead on creating a data warehouse (EIS) tool. Developed new reports/processes to track products and programs' performance to reflect the rating plan and the availability of new data elements.- Implemented a new segmented approach based on geographical and policyholder risk using internal and industry loss data at the FSA level, which was emulated by many companies after launch.

Toronto, Canada Area

Managed the development, communication and training of underwriting practices, risk assessment and policy wordings.- Developed and oversaw underwriting/technical guidelines and training material for staff and brokers.- Provided underwriting guidance and mentoring to Regional staff.- Identified and developed new products and revised existing products based on ongoing review of the market, loss experience and stakeholder input.- Reviewed and approved risks outside Regional Offices authority.

Toronto, Canada Area