-Strategized, executed, and managed all marketing initiatives for Bark Social, driving brand growth and achieving record-breaking revenue milestones.-Oversaw media spend across traditional and digital media channels, optimizing ROI with scalable spend (+40% YoY with only a 3.95% increase in CPL).-Rebranded Bark Social with a new purpose statement (“Unleash Joy”), redesigned logo, and vibrant color palette, maintaining core brand identity while modernizing aesthetics. -Led the design and launch of a new website (Feb 2024), increasing conversion rates by 40% and contributing to a 9% YoY increase in web traffic.-Transitioned marketing platforms from HubSpot to Klaviyo, growing the database from 66,000 to over 170,000 contacts, with email open rates (57.8%) and CTRs (18.7%) exceeding industry benchmarks.-Drove YoY revenue growth of 37% in 2023 and 33% in 2024, achieving the highest monthly revenue in company history (Oct 2024).-Produced and executed Chonkfest, a partnership event with top dog influencers, selling over 3,000 tickets and generating $200,000 in revenue across two events.-Managed e-commerce expansion on Amazon, utilizing the Vine program to rank in the top 50 of the healthy dog treat market.-Directed a PR strategy that secured features in Business Insider, USA Today (Top Dog Bar in the U.S.), People, Eater, and AP.-Opened three new locations (Philadelphia, Alexandria, and Columbia) and launched app development with a targeted membership drive.-Expanded Bark Social's social media presence, achieving a 32% overall growth in following across all platforms. -Designed and maintained comprehensive calendars for product launches, campaigns, and content creation, ensuring seamless execution across teams.

-Developed, planned, and executed comprehensive marketing initiatives for Wolfgang, driving brand growth and market presence.-Managed an annual marketing budget of approximately $1.1M across search, social, display, and Amazon, ensuring cost-effective and impactful campaigns.-Established and executed paid and organic marketing strategies, achieving a 40% YoY revenue increase in 2020 and a 20% increase in 2021.-Spearheaded UI/UX enhancements to the website in 2020, resulting in a 17.5% increase in average order value (AOV).-Launched and scaled an SMS lead capture program, acquiring over 75,000 subscribers within its first year.-Directed a PR team that secured prominent media features in Forbes, Yahoo Business & Finance, CNN, MSN, and Men’s Journal.-Produced and directed all brand photo and video shoots, ensuring consistent and compelling visual storytelling.-Supervised digital marketing, content marketing, and social media teams, driving cohesive brand messaging across channels.-Managed the Shopify-based D2C website, overseeing regular updates, optimizations, and integrations to enhance user experience and performance.-Researched, evaluated, and implemented new marketing and business tools to strengthen the tech stack and operational efficiency.-Led a robust A/B testing initiative to continually optimize website performance and customer acquisition strategies.-Conducted in-depth competitor and cultural research to inspire innovative product concepts and align with market trends.

- Organized, planned, and executed marketing operations and initiatives.- Developed and implemented company-wide marketing automation strategies.- Created segmented audiences for personalized messaging, increasing open rates and CTRs.- Established project budgets and ensured alignment throughout the project lifecycle.- Maintained calendars for campaigns, content, and design.- Created and managed comprehensive project briefs to ensure clarity and adherence to processes.- Analyzed digital ad performance and provided strategic recommendations to executives.- Assisted in developing a brand guide to refine future marketing initiatives.- Ghostwrote articles for Lash Inc. on behalf of U.S. editor Kim Jaynes.

- Managed the relationship with the research and development group at Applied Materials.- Oversaw new product development by coordinating internal resources (machine allocation, engineering reviews, quality assurance) and external resources (material sourcing, vendor management).- Collaborated with planners to ensure consistent production flow, advised on production volumes, recommended raw material purchases, and tracked monthly outputs.-Led additional company projects as assigned by the president.