Owned the migration and build out of a new CRM system as we transitioned from a legacy system. This transition included an evaluation of the health of our customer database as well as evaluations of current Sales and Renewal processes to identify key areas for improvement going forward.Prioritized records within the customer database to ensure the CRM transition improved our relevancy and efficiency, without impacting any current business processes.Built new Sales and Renewal processes from scratch to improve data collection, reporting, and user experiences/buy-in.Led the transition to a new Survey/Web Form tool from the partner identification stage all the way through the onboarding and rebuilding of existing forms and surveys. Owned the system integration builds between the new tool and the relevant endpoints to improve our ability to connect in real time to our customers.Led the hiring process to bring on a new analyst to the team and now serve as their manager overseeing work and responsibilities in administering our CRM environment.

Owned data management, strategy, and analytical responsibilities supporting cross-department initiatives including: Membership Renewals, Lead Management, CRM Administration, Customer Journeys, Executive Reporting Suites, Product & Pricing Portfolios, and Key Metric Tracking among others.Owned the data migration and QA responsibilities during a ticketing platform migration and the related data warehouse integration updates.Helped to develop and scale up new business processes during the return to live sports, which required many unique solutions to issues that had never been faced before and had no out of the box solution with the tools available.

Supported business initiatives across the organization by improving the integrity, connectivity, and availability of our data assets in an integrated data environment. Introduced automated processes supported by increased data integration to improve marketing communications.Provided reporting and data-driven strategic insights to key decision makers across the organization to help with brand planning, sales and service, and sponsorship initiatives.

Identified research goals and developed research plans for a portfolio of clients, facilitating the execution of the research with internal operations teams.Worked with internal analyst teams to create analysis plans and work-back schedules, formed creative solutions to improve our reporting capabilities, and lead the presentation of findings with my clients.Lead the development and use of Power BI as a data analysis tool and deliverable across a range of clients beyond just my portfolio. Advocated for the use and adoption of Power BI internally through information sessions, demos, and advanced training sessions.

Worked closely with large software and consumer electronics clients to identify business needs and solutions, driving insights and recommendations through the use of survey and behavioral research.Managed client requests, internal planning, and contract/scope management through the full life cycle of large scale survey projects focused on customer satisfaction, support, and website performance, among other categories.Drove internal efficiency improvement initiatives through process automation and data modeling, specifically through the use of Power BI, Microsoft's business analytics service.

Responsible for helping manage relationships with clients through spearheading deliveries of data, helping clients gain business value from that data, and preparing and delivering reports and analyses. Focused on providing superior client service including timely and informative responses to client inquiries, product support, and sensitivity to clients' business objectives and goals.

Responsible for coordinating all activities from project initiation to the creation of the final deliverables of custom survey research projects in order to deliver results that meet the client’s objectives.

Helped with quantitative survey development and programming quality control for both tracking studies and segmentation studiesCreated qualitative screeners, research objectives, and discussion guidesMonitored focus group screenings, prepared materials, organized logistics, and attended field research acting as both a researcher and video recorderAnalyzed quant/qual data to create objective driven reports and presentationsDeveloped automated MS Office processes to minimize the workload for my team---MODO Group is the management consulting firm founded in 2004 with specialized expertise in brand strategy, consumer research and brand development. Acting as business partners with our clients, MODO Group delivers proprietary customer insights and growth positioning. We activate your company and agencies with planning across global markets and owned media assets to increase consumer engagement and generate brand value. In short, we offer inspired direction that drives competitive advantage and growth.