• Spearhead global campaigns across music, fashion, and sports, delivering measurable results for artists including The Grateful Dead, The Lumineers, The Pretty Reckless, Dwight Yoakam, and others. • Designed and executed creative roadmaps that unlocked multi-million-dollar revenue streams through direct-to-consumer (D2C) strategy, brand partnerships, and immersive content. • Orchestrated marketing efforts for AEW’s record-breaking “All In” campaign at Wembley Stadium, drawing 81,000+ attendees and generating $5M+ in ticketing and media revenue, the largest paid wrestling event in history. • Led marketing strategy and media rights growth for emerging sports leagues achieving double-digit YOY audience growth and media rights intrest. • Provide executive leadership by mentoring creative staff, launching internal development initiatives, and building cross-functional workflows that improved campaign efficiency and output.

Built and led global marketing across Roadrunner Records, Fueled By Ramen, and Elektra Records, scaling creative teams that supported 70+ artists across editorial, digital, and visual disciplines. • Drove 35M+ increase in annual revenue (from $70M to $105M over 3 years) through integrated global campaigns, new direct-to-fan strategies, and data-driven marketing execution. • Directed global campaigns for artists including Paramore, Tones and I, Turnstile, PinkPantheress, Ed Sheeran, Bruno Mars, and Panic! At The Disco, breaking multiple acts across international markets. • Championed campaigns that delivered multi-platinum singles and albums, including Tones and I’s Dance Monkey (15M+ sales equivalents worldwide) and Paramore’s After Laughter, while driving streaming growth into the billions globally. • Developed immersive brand storytelling and innovative direct-to-fan engagement strategies that deepened audience loyalty and fueled sustained international chart presence. • Fostered seamless collaboration across label teams, artist management, and 52 global markets, ensuring consistent creative alignment and maximizing campaign impact worldwide.

• Designed and executed global marketing campaigns for a roster including Ed Sheeran, Bruno Mars, Slipknot, and Kelly Clarkson, blending creative storytelling with scalable international rollouts that drove multi-platinum sales and billions of streams worldwide. • Spearheaded the launch of Ed Sheeran’s Gingerbread Man Records, establishing its brand identity and laying the foundation for its sustained commercial growth. • Developed and executed breakout strategies for emerging talent, turning regional buzz into long-term global careers through touring support, streaming strategy, and direct-to-fan initiatives. • Partnered across functions — A&R, digital, creative, and international affiliates — to align brand positioning, digital content, and fan-focused marketing, ensuring cohesive campaigns in 50+ markets. • Collaborated closely with creative teams to deliver award-winning, innovative campaigns that resonated across diverse audiences and strengthened Atlantic’s global market share.

• Participant in Climb Kilimanjaro for Kids 2011 and Recruiter of participants for Challenge events in 2012 • Team leader of 32 fundraisers for Expedition Everest 2012 • Updating social network sites/press/fundraising copy • Working on logistics for Challenge Events overseas and in the UK • Contacting potential team leaders and donators • Liaisons with universities/companies • Building partnerships between Childreach and sponsors