Chris Ruff Email & Phone Number

Los Angeles, California, United States

• Spearhead global campaigns across music, fashion, and sports, delivering measurable results for artists including The Grateful Dead, The Lumineers, The Pretty Reckless, Dwight Yoakam, and others. • Designed and executed creative roadmaps that unlocked multi-million-dollar revenue streams through direct-to-consumer (D2C) strategy, brand partnerships, and immersive content. • Orchestrated marketing efforts for AEW’s record-breaking “All In” campaign at Wembley Stadium, drawing 81,000+ attendees and generating $5M+ in ticketing and media revenue, the largest paid wrestling event in history. • Led marketing strategy and media rights growth for emerging sports leagues achieving double-digit YOY audience growth and media rights intrest. • Provide executive leadership by mentoring creative staff, launching internal development initiatives, and building cross-functional workflows that improved campaign efficiency and output.

New York, New York

Built and led global marketing across Roadrunner Records, Fueled By Ramen, and Elektra Records, scaling creative teams that supported 70+ artists across editorial, digital, and visual disciplines. • Drove 35M+ increase in annual revenue (from $70M to $105M over 3 years) through integrated global campaigns, new direct-to-fan strategies, and data-driven marketing execution. • Directed global campaigns for artists including Paramore, Tones and I, Turnstile, PinkPantheress, Ed Sheeran, Bruno Mars, and Panic! At The Disco, breaking multiple acts across international markets. • Championed campaigns that delivered multi-platinum singles and albums, including Tones and I’s Dance Monkey (15M+ sales equivalents worldwide) and Paramore’s After Laughter, while driving streaming growth into the billions globally. • Developed immersive brand storytelling and innovative direct-to-fan engagement strategies that deepened audience loyalty and fueled sustained international chart presence. • Fostered seamless collaboration across label teams, artist management, and 52 global markets, ensuring consistent creative alignment and maximizing campaign impact worldwide.

London, United Kingdom

• Designed and executed global marketing campaigns for a roster including Ed Sheeran, Bruno Mars, Slipknot, and Kelly Clarkson, blending creative storytelling with scalable international rollouts that drove multi-platinum sales and billions of streams worldwide. • Spearheaded the launch of Ed Sheeran’s Gingerbread Man Records, establishing its brand identity and laying the foundation for its sustained commercial growth. • Developed and executed breakout strategies for emerging talent, turning regional buzz into long-term global careers through touring support, streaming strategy, and direct-to-fan initiatives. • Partnered across functions — A&R, digital, creative, and international affiliates — to align brand positioning, digital content, and fan-focused marketing, ensuring cohesive campaigns in 50+ markets. • Collaborated closely with creative teams to deliver award-winning, innovative campaigns that resonated across diverse audiences and strengthened Atlantic’s global market share.

London, United Kingdom

• Participant in Climb Kilimanjaro for Kids 2011 and Recruiter of participants for Challenge events in 2012 • Team leader of 32 fundraisers for Expedition Everest 2012 • Updating social network sites/press/fundraising copy • Working on logistics for Challenge Events overseas and in the UK • Contacting potential team leaders and donators • Liaisons with universities/companies • Building partnerships between Childreach and sponsors