Chris Carroll Email & Phone Number

San Diego, Ca, Us

San Marcos, California, Us

• Transform KPIs by 30+%, leveraging expertise in ecommerce leadership, merchandising, pricing strategies, forecasting, and operations on the Shopify CMS platform and through Amazon Seller Central. • Regularly surpass 5X Marketing Efficiency Ratio through highly effective digital advertising, specializing in paid social campaigns with Meta (Facebook + Instagram), TikTok, paid search strategies with Google Ads and Sponsored Ads on Amazon.• Increase DTC and retail client EBITDA through proven CRO, retention, and merchandising strategies.• Expertly navigate KPI tracking, P+L reviews, and meticulous budgeting to ensure sustained, long-term profitability.

Costa Mesa, California, Us

• Delivered double-digit growth by launching two new Shopify Plus 2.0 custom themes.• Increased AOV by 21% with strategic pricing, bundles, and promotions.• Launched both brands on TikTok Shop Marketplace, partnering with creators and affiliates to drive gross merchandise value. • Built out the strategic marketing and promotional campaign calendar, leveraging paid search, paid social, email, SMS, and affiliate programs to drive brand familiarity and engagement.• Introduced laser marking customization with a strategic partner, unlocking new avenues for revenue.• Articulated and shared a compelling e-commerce vision and technology roadmap with cross-functional teams, business stakeholders, and executive leadership.• Proactively identified consumer trends and opportunities, implementing features and application solutions to enhance site visits, engagement, and affinity for both Takeya and ThermoFlask brands.• Spearheaded website customer journey optimization and brand communication across email, SMS, and paid social channels (Meta + TikTok), ensuring a seamless and compelling brand experience.• Implemented product review capture and curation through Bazaarvoice and Field Agent for both syndication and native sites, fostering customer trust and loyalty.• Collaborated cross-functionally to ensure consistent marketing messaging and execution of the promotional content calendar across all digital platforms.• Continuously optimized site content, conversions, and communications, achieving and surpassing set KPIs outlined in the annual operating plan.• Leveraged website analytics tools to measure performance and identify opportunities, maximizing key digital KPIs and driving continuous improvement.

San Marcos, California, Us

• Increase client EBITDA by implementing proven programs that enhance brand affinity and boost profitability across both DTC and retail channels.• Expertly navigate KPI tracking, P+L reviews, and meticulous budgeting to ensure sustained, long-term profitability.• 5X MER through highly effective digital advertising, specializing in paid social campaigns with Meta/Facebook/Instagram and paid search strategies with Google Ads.• Spearhead innovative retail and wholesale sales support strategies, resulting in a remarkable 20%+ increase in sales.• Transform key DTC KPIs, including site visits and AOV, growing over 30%, leveraging expertise in website builds, ecommerce leadership, merchandising, pricing strategies, forecasting, and operations on the Shopify and Shopify Plus CMS platform.

Escondido, Ca, Us

Head of Stone Brewing Retail, Ecommerce, Product Merchandising, Brand Licensing + Tap Rooms

Escondido, Ca, Us

Head of Stone Brewing Retail, Ecommerce, Product Development, Merchandising & Brand Licensing• Increased contribution margin by 15% with a data-driven marketing plan for retail and ecommerce sales. • Launched and marketed licensing partnerships with Sanuk Footwear, Jeni’s Splendid Ice Creams, IML Apparel, Canari Bicycle Jerseys, and Home Grown Grass Fed Beef Jerky.

Escondido, Ca, Us

• Drove operational efficiency by leading the implementation of the Microsoft Dynamics AX ERP system as a super user. • Launched the Sana eCommerce platform, customized to achieve increased online sales and reach a global audience.• Spearheaded successful retail expansion, adding five new tap room locations, overseeing site selection, lease negotiation, build-out, and comprehensive project management.• Strengthened the team for future growth by strategically hiring and developing key positions, including a Retail Operations Manager, Merchandise Buyer, and Sales Support.

Escondido, Ca, Us

• Developed founder's vision into a segment-leading, well-publicized, and highly profitable guest experience.• Grew merchandise sales by 36%. • Grew ecommerce sales 50% YoY via compelling products and offers on the the Nitrosell ecommerce platform. • Overcame government regulations to open the first offsite craft beer tasting room in California, proving model for both profitability and brand exposure.• Ensured all retail marketing materials were current to branding and industry guidelines. • Trained team on unique brand standards and executed highly successful campaigns and events despite limited budget and resources.