Chris Carroll Email and Phone Number
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Ecommerce Director with 15+ years of customer focused and data-driven online retail sales experience. Shopify Plus - Analytics - Merchandising - Digital Marketing - GMV Growth - TikTok Shop - Meta Ads - Amazon - Instagram Ads - Klaviyo Email - Attentive SMS As Director of Ecommerce at Takeya USA, I drove double-digit revenue growth, implemented bottle customization with a strategic partner, and executed comprehensive marketing strategies across digital channels for two brands. Launched two TikTok Shops and supported with ad spend to increase both reach and revenue from new audiences. Prior to this, as Director of Merchandise and Hospitality at Stone Brewing Co., I orchestrated complex business consolidations and strategic expansions, consistently achieving revenue growth, improving gross margin, and fostering valuable partnerships. Through innovative pricing strategies and meticulous attention to brand standards, I positioned Stone Brewing Co. as a leader in the industry while supporting charitable initiatives and community engagement efforts.With a career focused on solving customer problems, I have honed my skills in team leadership, budgeting, and performance improvement, while staying abreast of emerging technologies and industry trends. My proficiency in Shopify Plus eCommerce, digital marketing, forecasting, and merchandising, coupled with my passion for driving meaningful impact, positions me as a strategic leader poised to drive innovation and success in the eCommerce landscape.I am excited about the opportunity to collaborate with like-minded professionals, explore new challenges, and continue making meaningful contributions to the eCommerce ecosystem.Tech Stack Proficiency:Ecommerce Platforms & MarketplacesShopify PlusSana CommerceAmazon Seller CentralTikTok ShopEmail & SMS Marketing | RetentionKlaviyoMailChimpAttentivePaid SocialTikTok AdsFacebook AdsInstagram AdsMetaPaid Search + AdvertisingGoogle Ads Bing AdsAffiliate MarketingRakutenAnalytics and Project ManagementGoogle AnalyticsBasecampAsanaJiraContent ManagementSalsifyERP SystemsNetSuite ERPDynamics AX ERPOffice Productivity ToolsMS Excel, Office, PowerPoint, WordSharePointSlack
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Senior Ecommerce Manager (Temporary)StarkSan Diego, Ca, Us
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Director Of EcommerceResult Current Nov 2023 - PresentSan Marcos, California, Us• Transform KPIs by 30+%, leveraging expertise in ecommerce leadership, merchandising, pricing strategies, forecasting, and operations on the Shopify CMS platform and through Amazon Seller Central. • Regularly surpass 5X Marketing Efficiency Ratio through highly effective digital advertising, specializing in paid social campaigns with Meta (Facebook + Instagram), TikTok, paid search strategies with Google Ads and Sponsored Ads on Amazon.• Increase DTC and retail client EBITDA through proven CRO, retention, and merchandising strategies.• Expertly navigate KPI tracking, P+L reviews, and meticulous budgeting to ensure sustained, long-term profitability. -
Director Of EcommerceTakeya Usa Sep 2021 - Nov 2023Costa Mesa, California, Us• Delivered double-digit growth by launching two new Shopify Plus 2.0 custom themes.• Increased AOV by 21% with strategic pricing, bundles, and promotions.• Launched both brands on TikTok Shop Marketplace, partnering with creators and affiliates to drive gross merchandise value. • Built out the strategic marketing and promotional campaign calendar, leveraging paid search, paid social, email, SMS, and affiliate programs to drive brand familiarity and engagement.• Introduced laser marking customization with a strategic partner, unlocking new avenues for revenue.• Articulated and shared a compelling e-commerce vision and technology roadmap with cross-functional teams, business stakeholders, and executive leadership.• Proactively identified consumer trends and opportunities, implementing features and application solutions to enhance site visits, engagement, and affinity for both Takeya and ThermoFlask brands.• Spearheaded website customer journey optimization and brand communication across email, SMS, and paid social channels (Meta + TikTok), ensuring a seamless and compelling brand experience.• Implemented product review capture and curation through Bazaarvoice and Field Agent for both syndication and native sites, fostering customer trust and loyalty.• Collaborated cross-functionally to ensure consistent marketing messaging and execution of the promotional content calendar across all digital platforms.• Continuously optimized site content, conversions, and communications, achieving and surpassing set KPIs outlined in the annual operating plan.• Leveraged website analytics tools to measure performance and identify opportunities, maximizing key digital KPIs and driving continuous improvement. -
Ecommerce + Merchandising ConsultantResult Current Apr 2018 - Sep 2021San Marcos, California, Us• Increase client EBITDA by implementing proven programs that enhance brand affinity and boost profitability across both DTC and retail channels.• Expertly navigate KPI tracking, P+L reviews, and meticulous budgeting to ensure sustained, long-term profitability.• 5X MER through highly effective digital advertising, specializing in paid social campaigns with Meta/Facebook/Instagram and paid search strategies with Google Ads.• Spearhead innovative retail and wholesale sales support strategies, resulting in a remarkable 20%+ increase in sales.• Transform key DTC KPIs, including site visits and AOV, growing over 30%, leveraging expertise in website builds, ecommerce leadership, merchandising, pricing strategies, forecasting, and operations on the Shopify and Shopify Plus CMS platform.
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Director Of Merchandise + HospitalityStone Brewing Oct 2016 - Feb 2018Escondido, Ca, UsHead of Stone Brewing Retail, Ecommerce, Product Merchandising, Brand Licensing + Tap Rooms -
Director Of MerchandiseStone Brewing Oct 2013 - Oct 2016Escondido, Ca, UsHead of Stone Brewing Retail, Ecommerce, Product Development, Merchandising & Brand Licensing• Increased contribution margin by 15% with a data-driven marketing plan for retail and ecommerce sales. • Launched and marketed licensing partnerships with Sanuk Footwear, Jeni’s Splendid Ice Creams, IML Apparel, Canari Bicycle Jerseys, and Home Grown Grass Fed Beef Jerky.
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Associate Director, MerchandiseStone Brewing Mar 2011 - Oct 2013Escondido, Ca, Us• Drove operational efficiency by leading the implementation of the Microsoft Dynamics AX ERP system as a super user. • Launched the Sana eCommerce platform, customized to achieve increased online sales and reach a global audience.• Spearheaded successful retail expansion, adding five new tap room locations, overseeing site selection, lease negotiation, build-out, and comprehensive project management.• Strengthened the team for future growth by strategically hiring and developing key positions, including a Retail Operations Manager, Merchandise Buyer, and Sales Support.
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Merchandise ManagerStone Brewing Jan 2008 - Mar 2011Escondido, Ca, Us• Developed founder's vision into a segment-leading, well-publicized, and highly profitable guest experience.• Grew merchandise sales by 36%. • Grew ecommerce sales 50% YoY via compelling products and offers on the the Nitrosell ecommerce platform. • Overcame government regulations to open the first offsite craft beer tasting room in California, proving model for both profitability and brand exposure.• Ensured all retail marketing materials were current to branding and industry guidelines. • Trained team on unique brand standards and executed highly successful campaigns and events despite limited budget and resources.
Chris Carroll Skills
Chris Carroll Education Details
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Southern Methodist UniversityAdvertising
Frequently Asked Questions about Chris Carroll
What company does Chris Carroll work for?
Chris Carroll works for Stark
What is Chris Carroll's role at the current company?
Chris Carroll's current role is Senior eCommerce Manager (Temporary).
What is Chris Carroll's email address?
Chris Carroll's email address is cc****@****usa.com
What is Chris Carroll's direct phone number?
Chris Carroll's direct phone number is +176029*****
What schools did Chris Carroll attend?
Chris Carroll attended Southern Methodist University.
What skills is Chris Carroll known for?
Chris Carroll has skills like Management, Product Development, Merchandising, Retail, Product Marketing, Sales, Marketing Strategy, Inventory Management, Marketing, Product Management, Product Launch, Brand Development.
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