Business lead of the firm’s primary dataspace unit, Telekom Data Intelligence Hub (DIH) with novel PLATFORM-AS-A-SERVICE products. Responsibilities include:• Catena-X: Agile Co-Product Manager (SAFe certified) of software stack of C-X consortium 2021-2024 (EUR 250mn total) - in Tractus-X, an Eclipse Foundation project; Co-Business Development Manager (BDM) for U.S. of C-X Association.• Gaia-X, International Data Spaces Association (IDSA): Consortium lead of Gaia-X 4 Advanced Mobility Services (EU 25mn for 3 years); Co-lead of Mobility Community of IDSA; IDSA ambassador to U.S.• Develop smart data services and platform feature innovation, such as DATA PRODUCT quality management using machine learning and artificial intelligence.

• Founder and Director of Drucker Customer Lab, https://research.cgu.edu/drucker-customer-lab/• Teaching "Data Analytics", "IoT", "Marketing Analytics"• 40+ refereed academic papers and book chapters, a book on computational business simulations, and a wargaming simulation software using AI

Delivered decision dashboards powered by artificial intelligence “engines” to shift to data-driven product development in automotive; integrated presentation layer (Tableau, MS Power BI) onto analytics engines (SAS, R, MS Azure ML) and data management (ETL, ERM, SQL):• In-car “Mobile Eye” dashboards to help automakers pinpoint improvements of JD Power Initial Quality Study (IQS) and Vehicle Dependability Study (VDS) scores.• Mobility yield management dashboards to help operators of electrified mobility services with (a) network and hub utilization optimization, (b) customer segmentation and recommendations, (c) pricing and churn reduction, (d) vehicle uptime and predictive maintenance.

Practice Management and New Business Development:• Acquired own Fortune Global 100 clients (framework contracts) in automotive (Daimler, Renault-Nissan), media & communications (Deutsche Telekom, Sony).• Orchestrated million-$ projects with (a) subcontractors, (b) fleets of test vehicles (from Tesla to Twizy), (c) real customer samples, and (d) different technology platforms.• Managed as a general contractor between field operations and headquarters, across functions from Marketing to Engineering, and across continents (US, China, Germany).Consulting:• Pioneered in-car behavioral measurements for first “customer avatars” to improve traditional demographics and survey-based optimization of customer journeys and user experience (UX) satisfaction:- Improved (a) new vehicle interiors (“World’s Best Car”), (b) on-board systems (telematics, HVAC, controls), (c) services (flex lease, usage-based insurance, remote diagnostics), and (d) return on marketing investments (RoMI).- Contributed to: 150-400% higher feature RoI, 20% faster development and trade-off resolution, accelerated service speeds of 25-100%.• Developed and supported implementation of business cases for online startups of Global Fortune 100 clients:- “Facebook”-type social network and Direct-To-Consumer service for Sony Europe.- “Amazon” e-tailing with 1-to-1 marketing for Metro AG in Germany.

• Co-founded and responsible for the Special Interest Group on "Agent-based Systems" of the Association of Information Systems/AIS (Wirtschaftsinformatik)• Taught "IS Strategy" (MBA, Ph.D.), "IS Analysis & Design" and "Networks and E-Commerce" (both undergraduate)• Created the first analytics course on “Designing E-Business Models” at US business school

Mobile online services, e-publishing platforms, "content versus pipes" wargaming simulations