Product executive focused on leveraging data and technology to create scalable experiences and products that solve customer problems. Demonstrated success hiring, mentoring and developing award winning teams, driving product strategy, development, and defining go-to-market positioning. A practitioner of design thinking and agile product management methodologies with an emphasis on testing and data. Notable accomplishments/responsibilities:- Developed, launched and scaled SaaS based digital automotive auction - Upside by Cox Automotive. - Defined the future state of the programmatic ad tech stack for Autotrader and Kelley Blue Book. Identified business need, initiated planning, and implemented technical capabilities to increase revenue and maximize yield. Grew advertising business from <$100M to $330M+.- Implemented and scaled enhanced advertising analytics capabilities. Evaluated emerging technical vendor solutions for compatibility, scalability, and viability. Enhanced analytic capabilities allowed us to measure, analyze, and report on billions of monthly transactions across entire programmatic ad tech stack. - Integrated disparate audience data sets housed in multiple DMP instances into a single instance of a data management platform (DMP). Integrated data products generated $14.5M+ in revenue.- Built, led, and mentored award winning Ad Product Group team of 20+ members. Defined roles, responsibilities, and expectations. Identified and implemented best practices to measure financial success, delivery of milestones, and engagement metrics.Specialties: Product Management, SaaS, Market Places, Digital Media, AdTech, MarTech, Product Strategy, Product Development, Product Marketing, Agile Development, Lean Product Methodologies, Design Thinking, Leadership, Strategy, Marketing, Story Telling, Monetization, Revenue Management, Data Strategy, Data Management, Programmatic Advertising, Marketing Technology, Account Management, Partnership Management, Customer Success, Scaling high-performing teams, and Executive Communication.
Listed skills include Direct Marketing, Online Advertising, Advertising, Digital Marketing, and 10 others.