Brand Strategy, Identity & Design | Unlocking brands & businesses by design ✏️I am now pouring my 20 years of experience into running my own independent design business. My ethos at Sawyers Creative revolves around purposeful restraint - striking a delicate balance between compactness and robustness. I prioritise quality over quantity, seeking out exceptional individuals and businesses for meaningful collaborations.At Sawyers Creative we're all about unlocking the true potential of brands and businesses through our unique blend of brand strategy, identity, and design. We craft brands with personality that thrive by design in the digital landscape.

• Global Team Leader: Entrusted with recruiting, developing, and ensuring the wellbeing of a multi-disciplinary, global design team. Pioneered the vision to establish an internal creative powerhouse, functioning as an in-house design agency. Cultivated a culture and learning environment that retains top talent, and significant cost savings from reduced agency spend whilst fostering a culture of trust and creativity.• Design Leadership & Brand Guardianship: Led design, strategy, and brand guardianship for multiple Asia & Row brands, including Vera&John, InterCasino, Yuugado, and Yuugado Sportsbook. Redesigned the iconic Inter logo for JP.• Visionary Leadership: Successfully align all creative efforts with the broader business and marketing strategies. Through design thinking personally influence and contribute to the wider strategic goals of the group. • Localized / Geo-targeted design: Led and executed the creative process for the premium Japanese brand “Yuugado” from discovery to delivery, and beyond. Evolved the brand to accommodate Sportsbook. Produced impactful print work for global events. Ran workshops on Cultural mapping. Coordinated Japanese based agencies for research and user testing our TV, radio & digital commercials.• Design Ops: Designing my own team and processes, identifying pain points, and crafting new ways of working to optimise output, resulting in training up a Studio Manager. Learning & Development: Crafted team competency mapping framework, bespoke team development plans, and provided mentorship to emerging leaders. Launched BHive internal L&D platform. Founded the “Design Academy” with L&D team.• BAU: Successfully design 100+ projects p/m across B2C & B2B.• Design Thinking: Run cross-department workshops.*This role is a continuation and expansion of my role after the Mandalay division of the business was sold, and then through 2 further M&A's became Bally’s Interactive. I have now been with the group for 14+ years.

• Project oversight: Led all creative efforts for 7+ years. Oversee the entire design process from concept to execution, providing art & creative direction across a portfolio of 27 B2C iGaming brands, and B2B projects for game providers, affiliates and more.• Team Management: Grew the design team 4x, spanning two locations and within budget through identifying risks and skill gaps with enough foresight to recruit and train juniors to fill those roles when the time arose.• Collaboration: Educated stakeholders and designers on effective design briefing, and design critique - rendering “feedback” obsolete. Collaborated with and orchestrated external design agencies. • Innovation: Initiated and led creation of a responsive single-page application framework which rolled out to all brands. Produced and edited in-house videos for social. Co-founder and designer of internal group magazine to aid the transition through the acquisition. Created bespoke brand mascots, illustrations, guidelines, and corporate design of the group.

• Spearheaded branding and website design for the BGO. Collaborated with the late Verne Troyer on photoshoots and photo manipulation for web and TV.• UK Office Manager: Conducted performance reviews, personal development, licenses, cash, expenses, and planned and ran team-building events.

• Branding, mascot, and logo design for all new ventures. • Design and creation of affiliate marketing collateral: HTML emails, animations, banners, microsites, and landing pages.

From 2004, whilst studying Graphic Communication at Northampton University I began working freelance for a number of businesses and charities, which I still maintain relationships with.• Working with clients such as NordVPN, Etoro, VW, Lust and Vestiaire Collective.• Rebrand of my hometowns iconic carnival festival 8 Day Weekend.• ‘Students Against Depression’ website redesign for the Charlie Waller Memorial Trust.• Branding and bottle labels for local start-up brewer “Sir Toby’s Beers”.• A personal trainers website, culminating many years later with the opening of his own gym. I tackled the gyms branding, the design and development of its website.• Most fulfilling of all; The branding, character design and all the printed media for ‘Splashsave’, a water safety program now run in New Zealand with the goal of reducing the drowning rates of children. Recently featured on the news in NZ and soon to form part of the government run ‘new-born packs’ over there.

(Formerly Dekko Design)• Working with high profile clients including: GLA, OXFAM and CAFOD amongst others.• Redesigned the company website.• Produced the monthly programme for local cinema ‘Saffron Screen’.• Designed and scripted hugely successful “Branding by Dekko” self-promotional flash game. A cartoon cattle branding spin on the classic shooting gallery from concept to completion, which a competition was built around, resulting in increased business and an ever-growing mailing list generated from the integrated high score database system.

(Formerly Dekko Design) •Brand development•Logo Design•Website Design & Development•Flash & Multimedia Design•Design for Print