-Craft and execute tailored SEO strategies for multiple clients, focusing on enhancing SEO KPIs such as search visibility, site traffic, lead generation, on-site engagement metrics, and conversion rates.-Lead monthly strategy sessions to align client goals with cross-functional teams including Account Management, Copywriting, and Web Development, ensuring seamless execution and client satisfaction.-Proactively address technical SEO challenges and strategic requests, collaborating closely with Account Management to deliver measurable results and drive continuous improvement.-Stay abreast of industry trends and algorithm updates, integrating cutting-edge SEO insights into strategies covering site architecture, content optimization, backlink profiles, and local SEO signals.-Mentor team members to enhance their SEO expertise, providing training in technical SEO, content development, keyword strategy, and effective off-site authority building.-Consult with clients on SEO best practices spanning content marketing, local SEO optimization, mobile SEO strategies, site migrations, and technical SEO implementations.-Proficient in utilizing industry tools including Google Analytics, Search Console, Screaming Frog, Google Trends, Moz Pro, Keyword Planner, Yext, and other SEO platforms to drive actionable insights and performance.

-Organizing and constructing monthly organic strategies for clients to improve keyword rankings, impressions, organic leads, page views, and other various SEO metrics.-Communicating within departments with account management team to convey progress and areas of opportunity within a client’s campaign.-Monitoring trends withing the industry to better stay on top of an ever-changing landscape and emphasize the importance of given tasks for client strategies through reporting.-Utilizing SEO tools, such as Screaming Frog, Google Analytics, Google Search Console, SEMrush, and Ahrefs to support monthly strategies.

-Spearhead the digital marketing campaigns for a book of 275 small to mid-sized businesses.-Utilize knowledge of different services including (but not limited to) Search Engine Optimization, online directory listings, website design services and basic HTML coding, Google Business listings, social media optimization, retargeting advertisements, and Google Ads.-Combine success in digital marketing with expert relationship building to retain clients through a month-to-month subscription business model to meet both individual and company retention rate requirements.-Analyze data points from Google Analytics, Google Business listings, websites, and competitive analysis reports to improve ranking positions and build brand awareness for clients’ businesses.

-Market firm’s webinar capabilities by creating, implementing, and maintaining email send programs in Marketo.-Execute marketing research dashboards and help to manage On24 webinar events.-Provide online research, data analysis, data organization, and electronic file maintenance to a rapidly growing marketing agency for financial services companies.-Responsible for engaging with both new and existing clients for support, troubleshooting, and technical needs.

Arena Operations and Marketing:-Part of a team of eight, I learned the "behind-the-scenes" of how an arena and a large corporation handle not only the day-to-day tasks, but the inner workings of events that take place in that venue.-Was put in charge of a project that would help ease guests of the building into their respective seats. I went through the entire building, all six floors, and determined where signs needed to be revised, corrected, or inserted to help navigate guests to their seats. This project was then presented to Donna Julian and Trista Langdon, the Senior Vice President of Arena & Event Operations for Bobcats Sports & Entertainment and the General Manager of Time Warner Cable Arena, who then acted upon my suggestions.-Was given responsibility to maintain the operability of the arena. This involved the correction of seats unable to be used, spills that needed to be cleaned, and areas that needed painting. My findings were then reported to the appropriate end user, who then corrected them as needed.-Worked along side the Director of Arena Marketing for Time Warner Cable Arena, Andrea McGavin, and completed grassroots marketing task for her and for event production teams. I did things such as pass out flyers with Cirque Du Soleil stars in uptown Charlotte, and advertise for big artists like Selena Gomez and Bruno mars by attending local events. I was also able to help out when media and photographers arrived for concerts and Bobcats events. I was in charge of escorting them in and out of the building, as well as advising them where they could and could not be.Cross-trained for Human Resources-Worked with another intern to sort through numerous applications for future internships. We selected a certain number of applicants for each internship position, and then conducted interviews with each final selection to make sure they were what the company was looking for. I was able to learn a lot about interviewing and resume processes.