Chris Schollenberger, Msm Email and Phone Number

• Responsible for 31 brick and mortar stores across (3) Midwest states along with managing, coaching, and developing a team of 38 leaders including a Senior Director of Store Operations, (3) Regional Sale Directors, (3) Regional Education Managers, and (31) Store Executives.• Responsible for store/regional P&Ls including maintaining payroll structure and controlling other expenses based on the store/regional volume.• Developed and oversaw business KPIs and processes, identified and prioritized actions to achieve forecasted sales and business growth.• Collaborate with the CEO, CMO, and COO on strategic direction of the company and implemented tactical plans for the field to execute.• Developed field leadership and sale associate compensation plans that protected the P&L while also allowing the associates to exceed their monthly/quarterly/yearly targeted salary/wages.• Developed and drove operational standards in the field to ensure an outstanding customer experience, store efficiencies, and employee engagement.• Partnered with the Senior Director of Store Operations to develop and implement training and customer experience standards across the organization.• Attend all category market events with buying teams to drive best in class new product development and identify industry trends.• Founding executive leadership team member that took the company from concept to opening new stores within 97 days of conception.

• Develop and implement all strategic operational practices supporting the $220M Mattress Category for all Furniture, Free Standing, and Franchise stores.• Partner with strategic vendors on brand launch meetings to drive category strategies and product knowledge for all associates.• Collaborate with SVP of the category to develop and execute category strategy, product, and financial plans.• Define and track weekly/annual category KPIs for regions and stores.• Attend all category market events with buying teams to drive best in class new product development and identify industry trends.• Initiate associate compensation plans for key national holidays to drive and exceed financial plans.• One of (3) associates in the company’s history to receive the Chairman’s Excellence Award for contributions to and execution of category performance.• Led team of 4 regional managers and 1 corporate trainer to support 136 stores in 4 states.

• Selected by Chairman and EVP of Business Development to create and execute all store operations procedures from concept to inception for the category and new PureSleep brand.• Launched free standing stores, a division that had reached 58 stores in 3 States.• Exceeded first year sales plans by 25%.• Developed and executed selling certification for all associates in order to drive category financial plans and product launches.• Developed KPIs and standardized reporting for category performance.• Participated in the hiring, training, development and promotion of all store managers. • Converted 59 furniture stores to free standing PureSleep selling process with engagement of over 800 sales associates.• Hired and developed 4 Regionals and 1 corporate trainer to support and execute business and operational plans.• Partnered with corporate human resources to enhance hiring criteria, job descriptions and management development.• Collaborated with corporate training department in the development of training materials for all sales associates.

• Accountable for delivering sales, profit, and staffing for performance of a $16M store.• Establish all weekly, monthly, and annual objectives, staffing targets, and budgets to optimize operational expenses, deliver sales plans and gross margin targets.• Generated highest unit selling price in conjunction by producing the highest average ticket in the chain.• Implemented strategies to deliver best in class customer, satisfaction, and loyalty to format.• Inspired and mentored employees for advancement into management positions while hiring over 30% of staff with advanced degrees to enhance professional environment as well as career development.

• Hire, train, supervise, and motivate staff to achieve exceptional sales results year over year with consistently positive results.• Exercise responsibility for planning and executing new store openings and renovations.• Plan and execute sales, merchandising, and operational procedures to achieve optimum and consistent team performances.• Establish operating goals, develop budgets, and execute strategies for improving operational efficiencies.• Drive best in class pride with teams for customer service, satisfaction, and loyalty.• Managed team that set two international sales records for bedding manufacturer.

• Led all advanced and basic combat training for new recruits.• Support and educate recruits in personal discipline, physical and mental fitness and military bearing.• Inspire and mentor pride in self, military, and country through interactions within all soldiers under my direct supervision.• Served on active duty in support of Operation Desert Shield/Desert Storm.• 2- Time Drill Sergeant of the Year Candidate.