In an age of commoditized and “me too” products and service offerings, a differentiated customer experience may indeed be a brand’s last bastion. I have been working in the domain of Customer Experience starting from 2000 during the nascent days of CRM (as it was known back then) and with clients in industries across financial services, consumer goods, telecommunications, life sciences and public sector. From strategy, change management, architecture to project management, I work with both business and technology stakeholders to ensure that businesses realize the benefits of their investments in CX solutions (encompassing sales, service, marketing, commerce and social).I am a seasoned IT executive, having worked in both vendor (product and consulting services) and end user organizations. I have a successful track record in taking new service offerings to market in Asia and have experience managing all aspects of a technology business across business development, sales, technical pre-sales, services, customer success and support.Specialties: Customer Engagement/Customer Experience/Customer Relationship Management, SaaS, Go-To-Market Strategy, enterprise software, business applications, consulting.