Christopher Shadrock Email & Phone Number

Boerne, Texas, United States

Manages the development and implementation of department goals, budget, objectives, policies, and prioritiesExpand analytics collected and created KPI’s with information to set benchmarks for departmental growthOversee all public communications for City and County while serving on community COVID-19 task forceProvide communications assistance, research, prepare notes to the City Managers Office and elected officials

Boerne, Texas, United States

San Antonio, Texas Area

Primary point person in communications office to share information on social media pages and onlineSimplify information to the public to help educate, inform, and promote the City of Boerne Serve as City’s staff photographer and videographerRespond to media requests for information in a timely mannerWork with administrative team, department leaders to build trust of Communications Office

Waco, Texas Area

Manage day-to-day news operations overseeing approximately 30 people between the Waco newsroom and two bureaus in Bell County Lead editorial meetings, approve on-air content, newscast rundowns and story selectionsMaintain top-rated newscasts in both overall households and key (25-54) demo, by some cases a 2-1 marginFill-in produce and shoot stories when necessaryRebuild “assignments desk” with new policies and procedures for better workflowImplement new strategy for social media which was previously nonexistent Increase Facebook followers and rolling five-day post reach average from 126,700 in Feb. 2018 to 183,500 in Feb. 2019Carry out long-term strategies to maximize newsroom potential and station growthBridge the gap between established staff and new hiresLaunch Telemundo news operations without increasing headcount Enterprise stories at local and national level and integrate them into newscasts Assist in the successful transition of weather team upon the retirement of longtime chief forecaster

San Antonio, Texas Area

Produce original, in-depth content across all KSAT digital and TV platformsWrite, edit web stories and post on the station’s various social media pagesInterim social media manager from Aug. 2016-Nov. 2016“Likes” on KSAT Facebook page increased 72.6 percent since Oct. 2015 from 345,500 to 500,000 in Jan. 2018Average daily reach of Facebook posts increase from 348,000 in 2016 to 481,500 in 2017Managed social media on two of four biggest days of growth in 2017 (>1000 new FB followers)

Austin, Texas Area

Shoot and edit compelling news stories with reporters and at various times as a one-man-bandProduce the Sunday 5:30 p.m. newscast while managing and motivating the weekend teamWeekend assignments desk manager, updating information and assigning crews to storiesSafely operate ENG trucks at various times across eight countiesSolo produce web exclusive content with Austin mayoral candidatesLead three times on “TrendsMap Austin” during breaking news, weatherCoordinate with producers, reporters, and digital teams on possible news stories to pitch daily at editorial meetings

Killeen/Temple, Texas Area

Assist in managing a newsroom of five in the markets fastest growing area Work with outside vendors running the physical maintenance /operation of the newsroom Tasked with problem solving issues and training new staff on station brand and work flow Shoot and edit multiple stories during the day with a reporter or as one-man-band Set-up and operate live shots for multiple newscast throughout the day Fill-in as a sports photographer shooting basketball and football

Waco, Texas Area

First responder to breaking and spot news; gathering information and videoShoot, write and edit compelling stories for the highest-rated newscasts and website Assist producers with cutting video, writing teases, proofing scripts, and stacking shows Work with local school districts to promote initiatives developed and purchased through local educational foundations

Lyndonville, Vt

Researched and wrote news stories multiple times during the week Incorporated graphics and developed distinctive storytelling techniquesVideo Journalist responsible for writing, reporting, shooting and editing storiesProduce content exclusively for the web as an extension to News 7

Lyndonville, Vt

Work in an office of ~12 to assist counselors, recruit new students, and provide toursPlan and visit high schools to further expand Lyndon's visibility Assisted in planning admissions events for up to 200 peopleOrganize mailings for up to 1200 addressees