- Gathered and cleaned data from multiple sources including internal customer profile data, sales data,advertising data, loyalty data, and external data from Google Analytics, Social Media, and app store reviews.- Conducted customer segmentation analysis using RFM, identified key customer segments, profiled customersegments, and proposed targeted retention strategies involving personalization and enhancements to the RaizRewards program, aiming to increase customer engagement and… Show more - Gathered and cleaned data from multiple sources including internal customer profile data, sales data,advertising data, loyalty data, and external data from Google Analytics, Social Media, and app store reviews.- Conducted customer segmentation analysis using RFM, identified key customer segments, profiled customersegments, and proposed targeted retention strategies involving personalization and enhancements to the RaizRewards program, aiming to increase customer engagement and loyalty.- Developed an advocacy strategy incorporating paid advocates, social referrals, and word-of-mouth marketingto strengthen the brand image and enhance the platform's credibility.- Formulated cross-selling and up-selling strategies, introducing premium services for riskier portfolios andeducational seminars targeting young investors, aiming to increase CLV by 10%.- Crafted an acquisition strategy focusing on the promotion of the ESG portfolio, investment education sessions,and social media marketing to boost customer sign-up conversion rate by 5%. Show less

- Collected requirements from the global head of graduate and early career program, understood anddocumented Macquarie Group’s specific needs, challenges, and objectives around Talent Acquisition.- Designed and administered a comprehensive survey via Qualtrics, targeting over 500 university students intech-related fields to capture job-seeking preferences and desired company traits.- Cleaned and analyzed survey responses, resulting in actionable insights that contributed to a… Show more - Collected requirements from the global head of graduate and early career program, understood anddocumented Macquarie Group’s specific needs, challenges, and objectives around Talent Acquisition.- Designed and administered a comprehensive survey via Qualtrics, targeting over 500 university students intech-related fields to capture job-seeking preferences and desired company traits.- Cleaned and analyzed survey responses, resulting in actionable insights that contributed to a 3-year strategicplan for how they engage with early career talents with the goal to attract 1,000 tech talents.- Identified and addressed potential challenges in implementing the proposed strategy, including high costs,tech barriers, and privacy issues, providing detailed contingency plans for each identified risk. Show less

- Performed a comprehensive analysis of the Australian movie industry, assessing key attributes such as genre,sequel status, and country of origin to determine their influence on lifetime gross revenue.- Developed model using OLS, Ridge, Lasso, Decision Tree, Random Forest, XGBoost, and ensemble methods topredict lifetime gross revenue of movies, selected the optimal model based on RMSLE.- Identified key factors, including opening week performance, release day, and genre, that… Show more - Performed a comprehensive analysis of the Australian movie industry, assessing key attributes such as genre,sequel status, and country of origin to determine their influence on lifetime gross revenue.- Developed model using OLS, Ridge, Lasso, Decision Tree, Random Forest, XGBoost, and ensemble methods topredict lifetime gross revenue of movies, selected the optimal model based on RMSLE.- Identified key factors, including opening week performance, release day, and genre, that significantly impact amovie's lifetime gross, providing valuable insights for movie distributors.- Found that North American movies have the highest performance in Australia, guiding future strategicdecisions on movie imports. Show less