I am a Senior Analyst specializing in Digital Analytics, 22 years old, and passionate about transforming data into strategic decisions. My career has been defined by building Digital Analytics departments from scratch, creating real-time data solutions, and implementing strategies that drive measurable impact for major brands.At Almap BBDO, Brazil's largest advertising agency, I lead the Digital Analytics area, overseeing the validation of client web environments and delivering data solutions through Google Cloud Platform (GCP). I also coordinate the development of a Master Data Management (MDM) system that provides detailed insights into user behavior, enabling data-driven decisions for brands such as Volkswagen, Accor, LG, and Elo. My work highlights include implementing A/B tests focused on conversion optimization and centralizing multi-platform data to enhance user experiences.Previously, at Genial Investimentos and Grupo Universa, I worked on integrating Analytics platforms, implementing Mobile Measurement tools (such as AppsFlyer and Adjust), and creating Measurement Plans. I developed solutions that bridged the gap between IT and Marketing teams, promoted a strong testing culture, and delivered results focused on the customer journey. I also contributed to centralizing marketing data in Data Warehouses with BigQuery and Amazon Redshift, creating dashboards that provided real-time insights for strategic decision-making.My expertise combines advanced technical skills, such as SQL and tool integration, with a strategic vision for optimizing digital performance and campaigns. I am driven by curiosity to explore new technologies and the goal of making an impact on businesses through data.If you’re looking for a professional who blends technical expertise, strategy, and results, feel free to reach out. I’m always open to connections and challenging projects!Keywords: Digital Analytics | CRO | A/B Testing | GCP | BigQuery | SEO | Firebase | Adjust | Tag Management | Real-Time Data | Dashboarding | Data Strategy
Listed skills include Mysql, Web Design, Adobe Illustrator, Css, and 14 others.