Christian C. Email & Phone Number

São Paulo, Brasil

I am responsible for structuring the Digital Analytics area within Almap BBDO. As the only analyst, I have been building and being the central point for validating client Web environments, in addition to bringing solutions and insights to optimize the user journey.One of the main projects that I have been building within Almap BBDO is the delivery of Real Time data from Web environments through GCP. This ensures the stability of data that is not consolidated by Google Analytics. This ensures the visualization of our clients’ main KPIs.Additionally, I am coordinating a project aimed at developing a Master Data Management (MDM) system for our clients. This solution will allow us to generate detailed user-level insights, enabling us to manage views and attributions independent of traditional analytics platforms like Google Analytics. By leveraging this MDM, we can offer a more comprehensive and centralized view of customer interactions across multiple channels, facilitating more accurate and personalized decision-making for our clients. This approach will also give us greater control over data privacy, security, and scalability, tailoring our solutions to meet evolving business needs.My main challenge, while serving Accor, Volkswagen, Elo, and LG, is to spread a data-driven culture focused on Web vision and conduct A/B tests aimed at CRO, ensuring constant optimization of the User Journey area. This has become a significant achievement within AlmapBBDO, as it had not been done before the creation of the Digital Analytics department.

São Paulo

Assisting in the creation and structuring of the Digital Analytics area and spreadingthe culture about what is Digital and Data-Driven in the Genial Investimentos Group.With my team, we are structuring visions aimed at User Journey,so that brokers, banks, analysis houses and other business fronts can see results in their investments.Assisted in the implementation and configuration of MMPs(AppysFlyer and Adjust), creation of Measurement Plans to assist in the implementationof tagging. In addition to participating in multidisciplinary squads aimed improve accountopening, activation and churn indicators by looking at data

São Paulo, Brasil

Today I'm part of the B.I area, helping communication between the IT and Marketing areas and helping the Growth and Products areas with data. I am responsible for the Digital Analytics area at Universa Group companies (Empiricus/Vítreo/Money Times/Seu Dinheiro/Real Valor/MMakers). As we are going through a merger, we want to have a complete view of the user journey integrated between all Universa Group platforms and companies. With this, I aim to integrate and structure Analytics for the group's companies. We also created a very strong culture of A/B testing so that we can always improve and optimize all of our conversions, optimize our pages and improve our users' journey. I helped to centralize marketing information (Web and App) in a Data Warehouse, using Supermetrics, Firebase, Adjust, Bigquery, AWS S3 and Amazon Redshift as tools, thus bringing better performance to company campaigns. I created several operational dashboards with Real-Time information for the Marketing team, which help to measure the performance of their campaigns throughout the day. I was also responsible for creating Data-Driven visualizations in Google Analytics through the multichannel funnels tool, bringing a complete view of the users' journey through the Universa group companies to the main conversion points.

Responsible for creating Pixels, media audiences, reports and operational and tactical dashboards for the Marketing team.I was responsible for taking care of and operating A/B tests on Empiricus' sales pages, bringing innovations and helping to optimize the UX of the user journey.I was also responsible for the construction, mapping of KPIs and the development of Google Analytics at Vitreo (One of the Universa Group companies).

São Paulo, Brasil

Responsible for the operational part of Empiricus campaigns, triggering Emails, Notifications and PushesI learned how to develop layouts for emails and also how to update audiences and create email trigger rules, to automate email processes.

Information Technology Management, Information Technology

Internet It Technician