Senior Marketing Support Manager
Current• Provide review and strategic advice of marketing campaigns to achieve targets and comply with CAN SPAM, CCPA, TCPA, etc.• Lead company-wide efforts on improving communications-reach within key customer retention segments (~8 million customers) across all 4 products (Satellite, Stream, U-Verse, BYOD).Advised Legal and Privacy partners on implementation of OneTrust CMP for email marketing compliance - including July 2024 updates to Google and Yahoo! Sender requirements• Implemented BIMI DNS record on marketing domains, resulting in immediate Deliverability improvement of 20% and engagement rates by 3-6% across sensitive customer segments. • Designed and launched first standalone OneTrust flows for email self-service with on-air TV campaigns (budget $1.6million, audience 3.5 million)• Implemented call center pilot to include email address authentication to improve customer data validity and increase customer security ahead of 2FA launch.• Researched underlying legal frameworks within CAN SPAM and state statutes to create cutting edge customer-data-rehabilitation procedures to be built within the Production Data Environments.Thought leader on enterprise-wide realignment on email validity importance, improving efficiencies in existing efforts, leading major cost savings per customer, and driving customer retention.• Implemented SMTP-level email validation in CRM, increasing messaging ROI by 4-8% and stabilizing deliverability variance• Manage $2 million internal budget to join or create opportunities to increase Legal, Service, and Marketing communication reach.