I am a highly accomplished, transformative marketing leader with a track record of turning products into thriving market successes. Over the course of my last four roles, I have achieved results by formulating and executing growth strategies that have consistently delivered 40+% annual growth rates by employing relentless focus on the Ideal Customer Profile (ICP), a visionary mindset, and a comprehensive approach to reaching and influencing audiences.I build teams that not only connect with customers on a profound level but also collaborate seamlessly across departments to unearth both stated and latent customer needs. This customer and data-centric approach brings a company's product to life, guiding product roadmaps and enabling effective storytelling. I am relentless in ensuring that internal teams share the same passion and dedication, making our story theirs. They become true ambassadors, radiating genuine enthusiasm and expertise about why partnering with us is an absolute must.I thrive in fast-paced environments where I can help scale the business, drive transformation, and deliver against aggressive goals - ideally in an environment where I can mentor and help develop the company's next leaders. ✅ A systems thinker with the ability to visualize outcomes and articulate an execution path to achieve goals. ✅Strong analytical foundation coupled with customer centric curiosity that drives strategic decision-making. ✅Skilled at simplifying complex concepts and drawing relevance for diverse audiences and personas. ✅Actively builds and develops high-performance teams accountable for driving growth. ✅ Builds internal and external partnerships create and drive a unified, differentiated marketing strategy. ✅ Success scaling early-stage teams, products, and companies resulting in market leadership and double-digit year over year growth. Skills:Product MarketingMarket Segmentation & SizingICP Identification & StrategyCustomer-centered Product DevelopmentMarket Research and IntelligenceValue Propositions and StorytellingGo-to-Market Strategy & ExecutionBuilding and Managing High-Performing Teams Product Launches & Lifecycle Management Sales Training & Enablement Content MarketingDemand Generation Digital MarketingCustomer Advocacy Recruitment & Hiring
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Chief Marketing OfficerPrepassSan Diego, Ca, Us -
Vice President MarketingPrepass Jan 2024 - Present -
Senior Vice President MarketingClassy Oct 2022 - Apr 2023San Diego, California, United StatesDrove marketing strategy, vision, and positioning with a team of 40+ direct and indirect reports accountable for strategy, partnerships, branding, demand generation, product, and customer marketing. -
Vice President Product MarketingClassy.Org Feb 2021 - Oct 2022San Diego, California, United StatesBuilt and scaled a product marketing team responsible for accelerating growth with in the nonprofit sector. Drove market expansion, increased demand, and improved close rates resulting in 40% year-over-year growth by developing and executing customer insight driven marketing strategies. -
Marketing DirectorNetradyne Jul 2018 - Aug 2020Greater San Diego AreaEstablished and drove awareness for a new category in the transportation industry for an AI B2B SaaS startup. Built demand generation engine that contributed to 400%vyear over year growth. -
OwnerRough Draft Brewing Company Mar 2012 - Oct 2018Greater San Diego Area -
Marketing Consultant - Mergers & Acquisitions Market IntelligenceIndependent Consultant Jan 2015 - Dec 2017San Diego, California, United StatesServed as marketing subject matter expert for investor due diligence phase of acquisitions. Evaluated marketing plans and analyzed market segmentation and sizing to support valuation estimates.
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Director, MarketingLytx Jan 2011 - Aug 2014Built and led a marketing team from one employee to 15 accountable for market research, positioning, brand awareness, product marketing, and demand generation. Collaborated with product management and customer facing teams to expand into new market segments and geographies resulting in 30+% year over year growth and two rounds of investment. -
Sr. Manager, Product Marketing & Market ResearchQualcomm Feb 2007 - Jan 2011Accountable for driving growth of SaaS solutions for the transportation industry. Led strategy for market expansion - sized opportunities, defined target segments, and developed marketing plans. -
Sr. Manager, Product MarketingFujitsu 2004 - 2007San Diego, CaLed product marketing for transaction and payments software and hardware for the retail sector. Increased market share and revenue growth by leveraging consumer insights and acting as a key strategic stakeholder between cross-functional leaders to develop a global product marketing strategy.
Chris Silver Skills
Chris Silver Education Details
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Communications
Frequently Asked Questions about Chris Silver
What company does Chris Silver work for?
Chris Silver works for Prepass
What is Chris Silver's role at the current company?
Chris Silver's current role is Chief Marketing Officer.
What schools did Chris Silver attend?
Chris Silver attended Boston College, Uc Irvine.
What skills is Chris Silver known for?
Chris Silver has skills like Calibration, Test Equipment Managment, Bt Rf Testing, Gcf Testing, Ptcrb Testing, Testing, Radio Frequency, Iso 17025, Test Equipment, Mobile Devices, Telecommunications, Electronics.
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Chris Silver
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Chris Silver ☁
Denville, Nj2gmail.com, five9.com3 +197388XXXXX
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Chris Silver
New York, Ny
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