Director Of Innovation, Strategy And Corporate Development
CurrentAs Director of Innovation, Strategy and Corporate Development at Hoppr since January 2019, I have led our team in integrating consumer behavior insights to strengthen our products. Our focus has been to enhance our platform, enabling brands to connect with viewers at peak engagement moments. This evolution has not only amplified the relevance of connected TV (CTV) advertising but has also extended its benefits to streamlined cross-platform campaign management across the open web. By consolidating tools for planning, booking, serving, and reporting, we’ve simplified the advertising workflow, making it more efficient and comprehensive.Key Achievements: • Enhanced Brand-Viewer Connections: Developed high-engagement TV advertising that connects brands with audiences across both online and offline moments. • Integrated Ecosystem: Created a seamless ecosystem aligned with the CTV evolution, amplifying the impact of viewer interactions within the connected TV advertising space. • Streamlined Campaigns: Simplified cross-platform campaigns from CTV to the open web, consolidating tools for planning, booking, serving, and reporting to streamline the advertising workflow.Key Areas of Expertise: • Digital Media Strategy • Innovation and Solution Engineering • Media Planning and Optimization • Cross-Platform Campaign Integration • Infrastructure Adaptation and Repurposing