Chris Spicer Email & Phone Number

Atlanta, Ga, Us

Monett, Missouri, Us

Strategic brand marketing leadership for both of Jack Henry's Digital Banking and Payments Lines of Business, including development of annual marketing plans that drive increased awareness, engagement, and sales, plus budgeting and forecasting, and results reporting.

Cromwell, Ct, Us

Strategic B2B product and field marketing leadership; development and execution of corporate brand, positioning, and PR; sales collateral and presentations; digital marketing and event management; market and competitive research; channel sales tools; and client marketing support tools that drive user adoption and transaction growth.

Coral Gables, Florida, Us

Development and execution of product and field B2B marketing plans which establish and distinguish products in the global marketplace; including the development of strategy, messaging and positioning; keeping a close eye on industry trends; lead generation and performance measurement. Online banking and fraud risk management solutions with the FI and merchant segments.

Coral Gables, Florida, Us

Development of the B2C marketing program for the company’s financial institution client base; which included the development of a subscription-based electronic campaign library program, featuring over 50 downloadable customizable marketing campaigns, designed to drive consumer adoption of online banking, personal financial management and online bill payment products. Development of the consumer conversion marketing program: full-scale end to end customizable campaign to drive awareness and influence high adoption rates within weeks of go-live; a true differentiator in the marketplace.

Warner Robins, Ga, Us

Leader of the Marketing team and responsible for the development of a marketing strategy to meet aggressive growth goals, which included an increase in loans, memberships, 16-county market share, overall public awareness and increased community involvement exposure through a combination of marketing and public relations tactics. Through the development of innovative, attention-grabbing and award-winning* campaigns, several new and modified marketing tactics, plus several creative public relations initiatives were deployed, helping the organization achieve the following milestones at the close of 2011:During a period when banks across the nation endured tremendous public angst and protesting, and regional banks suffered closure by the FDIC, Robins Federal experienced rapid growth, by promoting the "You can count on us" message that welcomed new members by the thousands. As national banks attempted to install debit card usage fees, Robins Federal promoted the "We believe in no hidden fees" message that helped gain thousands more new members. In 2011, the credit union achieved over 12.5% new member growth. Strategic focus on growing membership with the youth market was achieved with an impressive 15% increase over the year prior. In summary, the organization achieved phenomenal growth during the year 2011, far exceeding peers in all key financial performance areas, as reported by the independent and industry-respected market research and profitability analysis firm Raddon Financial Group. Total assets grew 15.8% to $1.59 billion; Total deposits grew 15% to $1.37 billion; Total loans grew 5.9% to $844 million; Total membership grew 5.7% to 140,372, plus an estimated value of over $90,000 in press coverage.* Achieved 3 top Industry-respected awards in 2012: two CUNA Diamond Awards in Categories Best for Community/PR Program and Direct Mail Series, plus Silver ADDY Award for TV Commercial Series from the Advertising Federal of Central Georgia

Macon, Ga, Us

Macon, Georgia, Us

Macon, Ga, Us

Macclesfield, Uk, Gb

Master Of Science (M.S.), Marketing & Communication Management

Bachelor Of Science (B.S.), Graphic Design

Certification, Education