Chris Starkey Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

Lead the Growth team focused on the Affluent and High Net Worth investor segments. Responsible for client acquisition, driving assets under care and deposits for all advisor channels.

Senior Vice President, Director of Marketing (2021-Present)Create and execute the strategy to grow the Affluent and High Net Worth investor segment.-Led team growing new brokerage accounts and AUM focused on the Affluent investor segment using connected TV, digital, social and D2C tactics, managing $10M budget that resulted in a 37% increase in prospect referrals, a nine-point increase over control markets and delivered a 23% ROI.Lead advisor recruiting marketing to support hiring of experienced advisors into full service and independent channels.-Increase the pipeline by generating year over year growth of leads using highly targeted integrated marketing tactics including paid media, social, digital, video and field support including local websites and personalizable marketing materials such as email, postcards and pitchbooks. Manage a $2M budget and external agency

Led strategic marketing initiatives to increase AUM, adoption of new products, and improve brand reputation. -Led team of five that deepened client relationships, generated marketing attributable assets, increased loan volume and achieved a 28%+ ROI using a variety of direct- to-consumer tactics.-Supported digital investing products to drive $1.1B in new assets annually.-Launched new brand campaigns, events, and sports sponsorships throughout St Louis that showcased company’s commitment to the community and culture. Teams included St. Louis Blues and Cardinals. Executed first ever NHL hockey experience for underprivileged children in the community.-Influenced cross-enterprise initiatives to improve national brand with thought leadership, content, and targeted segment strategies.

Saint Louis, Mo

Greater St. Louis Area

Developed and implemented marketing programs to drive revenue and generate new customers for Isle of Capri’s casino portfolio. -Oversaw digital marketing strategy and managed the digital agency to drive measurable results.-Transitioned 30K unique jobs to a new advertising agency.-Managed expenses and agency fees totaling $10M.-Developed new marketing channels to increase customer awareness, engagement, and growth - including social media, online social gaming websites, and mobile applications.

Led team that developed and implemented targeted marketing strategies and served as member of Senior Marketing Leadership Team, prioritizing the firm’s key marketing initiatives. Reported to the Chief Marketing Officer-Identified underserved markets to accelerate the firm’s growth.-Created strategies to increase assets and attract new clients, with a focus on Hispanic, African American and LGBTQ investor segments. As a result, the firm’s HRC score improved from 50% to 100%.-Hired and managed an external agency to create African American and Hispanic focused brand advertising and collateral.-Launched a Hispanic focused marketing pilot resulting in assets 18% higher or five times greater than the control group.-Developed strategic plans for segment growth among Generations, Women, HNW and Business Owners.-Established the strategy, positioning and messaging for a new fee-based wealth management program, Edward Jones Guided Solutions®, for roll out in 2016.

-Hired and trained team that introduced market segmentation strategies to target the long-term individual investor. -Developed and implemented the first aged-based market segmentation model which led to the re-launch of a life insurance product that tripled previous sales. -Devised marketing strategies in support of the first fee-based wealth management program, Edward Jones Advisory Solutions®, which accounted for $2B or 40% of total revenue and $134B in assets under care.-Executed and managed relationships with strategic partners specifically identified and cultivated based on their association with the segments identified, including Hallmark® and Money Savvy Generation™ educational programs for children.

Greater St. Louis Area

Various product management and sales roles for Masco, Anheuser-Busch, Nestle Purina and Pillsbury.

B.S., Marketing

Activities and Societies: Gamma Phi Beta

Master Of Business Administration - Mba, Marketing