Innovation through collaboration working cross functionally with other teams to achieve strategic sales goals. Developed and implemented a “strike force” meeting to discuss product, sales, and marketing to ensure that each department is focused and up to date on new product introductions, marketing platforms, and sales performance strategies. Strong attention given to overall ROI by overseeing SKU counts, merchandising scheduled product releases, pricing structure, inventory management and end of cycle goods. Powerful presentation skills developing storyline from concept to fruition with concentration on mutually beneficial product integration. ● Direct and expand national distribution for a targeted 14% ROI as expected from Berkshire Hathaway. ● Strategic pricing models for highest GPM% while managing supply chain, customer demand, changing trends, competition, and economic indicators. ● Coach and mentor a high profile sales organization of 23 territory managers for the highest achievable goals by region and account base. ● Deliver “Best in Class” sales presentations to key accounts to secure expansion of existing categories for optimum brand merchandising at retail. ● Innovative thinking to identify opportunity and execute new strategies to secure new/additional business with key accounts. ● Prepare monthly, quarterly and annual sales forecasts to determine short and long term performance objectives. ● Work cohesively with product development to relay market requests and trends that would translate into additional growth. ● Introduce new product briefs after extensive market research and feedback from the sale associates on the needs in the marketplace. ● Merchandise and develop scheduled line releases based on assortments presented by product development. ● Negotiated high volume SMU’s to target promotional retail opportunities and assortment growth with large multi-store retail chains.

Diligently worked to develop a brand identity that was authentic to the brand heritage with a complete market analysis to determine the open pathway for expansion of the brand. Created, merchandised, and promoted categories to allow for additional market penetration with key accounts that could relate to the brand and leverage the growth potential. ● Complete re-branding and brand positioning within the organization of Justin Brands.● Develop and launch a multi-faceted campaign that is engaging and genuine to the consumer base to drive sales from $7M to $12M in top line sales.● Collaborate with product development to create new product designs and merchandise styles that establish brand equity. ● Analysis of inventory positions with a focus on inventory turn, replenishment, and end of life cycles. ● Negotiated contracts and assisted in relationship building with a team of 15 territory managers focusing on brand exposure in multi-store retail chains. ● Increased sales revenue by obtaining and securing new accounts, while providing value added services to the existing account base.● Integrated rodeo athletes into the brand messaging and developed an endorsee program to fit the brand direction and targeted demographic. ● Created a brand guideline to simplify the branding as it relates to consumer facing advertising and partnerships with our retail distributors.

Integrated territory sales experiences with key accounts and independent retailers to develop targeted category launches using innovative product design and process to address the consumer needs for performance footwear in the western avenues of distribution. Creatively worked with our sales team to utilize their strengths and relationships to increase sales and product awareness in the marketplace. ● Leveraged additional brand distribution with targeted collection introductions specific to the Farm/Fleet channels resulting in a $10M growth in gross sales. ● Increased sales volume by managing supply chain, developing an in-stock program for big box retailers, and expansion of style assortments. ● Coached a national sales team through territory assignments, performance reviews, and achievable goal setting. ● Grew Brand awareness working with inter-office teams to design and implement sales promotions to maximize consumer engagement. ● Collectively assist the Brand Manager in merchandising direction, product placement, and marketing.

Developed and cultivated long term relationships with independent accounts as well as key multi-door national accounts. Achieved the highest standard of growth with a 48% increase in account sales in the North/West Texas territory and being recognized as the Salesman of the year - 2008.● Expanded product assortment penetration with established categories to maximize brand exposure in retail presentations. ● Developed a business model with accounts to maintain inventory levels for the highest ROI focused on inventory turn. ● Began traveling NM/AZ and promoted to West/North Texas with incremental sales increases in each territory. ● Worked with internal teams including Marketing for successful new category launch campaigns to drive business to the retail stores. ● Guided accounts in the use of COOP to maximize brand exposure while maintaining brand direction and integrity. ● Built a travel schedule to optimize sales and minimize expenses.

Seasonal merchandising and sourcing of the Resistol headwear categories utilizing both domestic and imported raw materials. Strategically developed categories to address pricing structures to optimize profitability and maximize factory output. ● Developed high volume categories including the George Strait collection with expansion in multi-faceted categories to address pricing targets. ● Collaborated with vendors to develop innovative new technologies to incorporate into the construction of the hats. ● Integrated territory sales experience to assist the sales team in product presentations with key accounts during new product launches.