As the Senior Digital Product Manager for Reflections Holidays, I'm the cross-functional owner responsible for the success of our digital product. I set the product vision and roadmap, ensuring that each product we roll out aligns with our strategic goals and delivers value throughout its lifecycle. My role involves understanding our customers, defining key features and use cases, and determining the metrics we’ll use to track success. I prioritise features, solve problems, and work closely with design, marketing, sales, operations, and data teams to ensure we’re always ahead of the competition. Representing the voice of the customer, I make sure our website consistently offers a top-tier experience that meets both user needs and business objectives.

As the senior leader in the marketing team and reporting to the CMO, in this role, I spearhead our marketing initiatives, taking charge of the strategy and implementation of marketing aimed at boosting Reflections' brand visibility, driving customer acquisition, increasing revenue growth, and improving customer retention. I also have the responsibility of managing external agencies and internal relationships between our integrated marketing and revenue team, ensuring that all efforts are in line with the company's objectives.

As the Acting Head of Marketing at Reflections Holiday Parks, I had the privilege of taking on a pivotal role within the organisation. Over the course of 8 months, my responsibilities were multifaceted and encompassed a range of critical functions that were integral to the success of the marketing department and the organization as a whole.Leadership and Team Management: My primary responsibility was to lead and manage the marketing team on a day-to-day basis. This included overseeing the team's operations, providing guidance, setting objectives, and ensuring that the team's efforts were aligned with the company's strategic goals. By fostering a collaborative and high-performing team, we were able to consistently meet and exceed marketing targets.Strategic Planning: I played a key role in developing a 10-year strategic plan for Reflections Holiday Parks. Collaborating closely with the executive team, I helped shape the long-term vision of the company. This plan served as a roadmap for our future growth, guiding decisions and actions to ensure the continued success of the organization.Marketing Strategy Development: Crafting a robust marketing strategy was a core aspect of my role. I was responsible for devising a comprehensive marketing strategy that aligned with the company's objectives and the insights gained from the strategic plan. This strategy encompassed various elements, including market research, target audience identification, campaign planning, and channel selection. By carefully analysing market trends and consumer behavior, we were able to design effective marketing initiatives that resonated with our audience and generated positive results.

NewyMedia is a full digital marketing agency built for the now. We partner with clients to achieve their business outcomes by utilising a full suite of digital and traditional marketing products. We provide best-in-class services teamed with result driven strategies.Websites, Search Engine Optimisation, Google Adwords, Google Display, Remarketing, Email Marketing, Social Media, Influencer Marketing, Photography, Video Content, Graphic Design, Branding and everything in between.

As Group Marketing Management across 3 Newcastle-based hotels Sydney Junction Hotel, Gunyah Hotel & Argenton Hotel. I oversee all marketing operations, creative strategies, and engagement. Major Responsibilities:- Develop marketing campaign strategies.- Ensure efficient distribution of resources and assist the teams when required.- Work with directors and analyse the business results and develop strategies for the company's different products and acquisitions.- Manage marketing team based in different locations.- Drive the marketing strategy and positioning for the company.- Co-ordinate the campaign executions.- Continually identify and improve the product positioning and core customer segments.- Come up with innovative, customer-driven marketing campaigns.- Get input and feedback from customers to continuously improve the growth.- Define the long-term marketing strategy with the director.- Research about the current marketing trends and keep tabs on competitors- Oversee the hiring, training and performance of marketing staff and also their daily schedules- Monitor and report all the marketing activities and their results- Liaison with the media- Determine the marketing budget and ensure the funding is not exceeded- Sustain a good work environment and ensure that the customers, stakeholders and employees are satisfied- Co-ordinate with teams across different departments such as sales, IT & management - Meet or exceed the financial targets by the end of the quarter or financial year

As the Business Development Manager I work to improve Fairfax's regional market position and achieve financial growth within the Hunter. I define long-term organisational strategic goals, build key customer relationships, identify business opportunities, negotiate and close business deals and maintain extensive knowledge of current market conditions. I work in a senior sales and marketing position within the company. It is my job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for Fairfax. To achieve this, I find new potential customers, present to them, ultimately convert them into clients, and continue to grow business in the future. As a Business Development Manager, I also help manage existing clients and ensure they stay satisfied and positive. I call on clients, often being required to make presentations on solutions and services that meet or predict our clients’ future needs.

We are a team of creatives who get excited about your brand. You’ll see it in our unique point-of-sale, point-of-purchase and display solutions – and measure it in your customer impact.Every client, brief and design is different. We can help you boost sales, activate brands and maximise ROI in all kinds of inventive and original ways. Best of all, we work as an extension of your team to manage the entire process – from concept to distribution.I manage the original brief, client requirements, conceive all engineering specifications and manage prototyping through to production ensuring that all projects are delivered to budget, on time and surpass quality expectations.Role involves:- All internal processing and workflow management between departments.- Assist in ensuring that information is transferred seemingly between clients and personnel through the assistance of shared process management systems- Ensure that processes are continually followed and improved upon over time.- Receive briefs and interpret all requirements into standard systems and processes that can be shared with offshore partners and suppliers.- Develop creative and manage all engineering requirements for internal and external parties.- Liaison between internal team and clients to ensure best in class POS executions are carried out effectively and seamlessly- Prepare and manage all estimation with local and offshore partners.- Manage all prototyping with local and offshore partners.- Manage all production with local and offshore partners.- Work with freight partners to ensure goods are monitored for quality control and delivery expectations.

Major responsibilities:• Creative conceptual design development (stands and graphics) for client presentation.• Design detailing of engineering solutions for local and international manufacture.• Liaising with suppliers to gain effective solutions within specified budget and timings.• Ensure all designs meet OH&S requirements.• Extensive research into design and market trends including sustainability design.• Individual and team-based design projects.• Delegate weekly design schedule task to design team.• Coordinate and manage all local and international production jobs. • Weekly WIP with China supplier to ensure production delivery is on time.• QC checks on production run in China• Responsible for local and international project coordination and the associated target delivery dates • Improving production timelines• Working with account manager to create project timelines for the client• Comprehensive understanding of manufacture services, and manufacturing processes using Metal, Plastics, Timber and Printing.