The following shows my experience in branding, advertising, experiential marketing, entrepreneurial & Non-Profit development and management, and event planning & execution. For a PDF copy of my creative advertising portfolio, please contact me and I will email a copy.

Co-founded Get REAL in the Spring of 2011. Get REAL is a non-profit organization made up of university students who volunteer their time speak to grade school students about homophobia; unlearning language and changing attitudes. It also serves as an innovative platform for creative advocacy campaigns aimed at changing the face of what it means to be a young person who can get behind this cause. We have a simple but effective business model, which facilitates managed replication at other universities, and we are entirely student-run. As co-founder, I assumed the role of the co-coordinator of Western's division (the only division of Get REAL at that time) and was in charge of all creative campaigns, event planning, managing our online presence, and managing a team of approximately 50 students. We started by raising capital and visibility, and by April of this past year we were ready to develop our credibility, which we hoped would lead to invitations to speak at schools. I came up with the concept for a video called "To My Grade 7 Self," which I produced and edited. The video has since led to invitations to speak and screen the video to middle school and high school students, has been used as a teaching tool for teacher's colleges, and received national media attention on CBC and Global National News. I am currently acting as one of three directors of the organization, and am in the process of speaking at schools, expanding the organization, writing and managing the website content, securing new business opportunities and partnerships, and running creative campaigns. The link to "To My Grade 7 Self" is here: https://vimeo.com/40631344The link to our fall promotion video is here: http://vimeo.com/50311944The link to the website is here: www.thegetrealmovement.comThe link to our facebook page is here: www.facebook.com/wegetreal

--Develop ideation, flush out creative strategies to full 360 degree campaign platforms, write long and short copy.--Provide creative input regarding strategy, campaign approach, and program execution for various brands and programs, including Nintendo, CIBC, Kellogg Canada, Coke, Colgate Palmolive, Kraft, and more.

Get people excited about Tassimo's amazing "bar code" technology, which brings Tim Hortons coffees into the comfort of your home with remarkable ease and a uniquely personal taste. Person-to-person marketing, branding and sampling; creating a lasting customer experience that showcases the fun, smart and easy-to-use nature of Tassimo's home brewing systems and encourages customers to go get one of their own!