As Marketing Manager for the Grace Company, I led a team of 9 people made of graphic designers, web designers, videographers, a photographer, a digital marketing specialist and a content writer. I led the team to expand the market share and brand of the company.• Selected, hired and trained new employees to meet growing company needs.• Managed team schedule and priorities, and held employee review meetings.• Spearheaded a digital event during the Covid epidemic to successfully compensate for lost revenue from the lack of in-person trade shows.• Combined promotions and a digital event in October 2021, which led to nearly 3 times more online sales than in any other month in the company’s history.• Helped establish a new company process for the development, research, branding, and launching of new products.

During this time, I led a team of 5 employees in the creation of graphics, branding, marketingmaterials and campaigns.• Developed a new workflow to streamline the video creation process, making filming times up to twice as fast.• Successfully marketed to a new type of customer segment to launch a new product.• Created branding, packaging, and ad campaigns to launch a new line of quilting thread.• Oversaw digital newsletter and social media campaigns, increasing customers and sales.

As Senior Designer at the Grace Company, I managed and coached a Jr. designer and coordinated with a web developer while creating new strategies and marketing plans for brand awareness and new product launches.• Designed new software interfaces for an automated quilting system.• Created video instructions, tutorials, and promotional videos.• Redesigned the company website on a new platform to increase user experience.• Marketed the launch of new quilting machines resulting in record sales.• Designed collateral for trade shows in the form of email marketing, signage, banners and other collateral resulting in company record sales for 2015, 2016, and 2017.

Starting as the only graphic designer at the Grace Company I was able to use my diverse skill sets in many areas, including photography, web design, 3D rendering and videography.• Designed product packaging, print ads, and digital ads.• Redesigned the company catalog and website.• Designed trade show graphics including banners, signs, handouts and printed ads.• Strategized and designed ad campaigns for magazines.• Shot and edited all photographs for products and all other needs.• Implemented online advertising for the launch of a new rotary blade sharpener, resulting in it becoming the number one selling product.

Created design for print and layout. Front end design for websites. Used Adobe Flash to create and program websites, banner ads and other applications for web use.Assisted in the design of many projects and campaigns for well known companies, such as the American Fork City Steel Days celebration 2008 and 2009, resulting in more participants in Steel Days 2008 than any previous year.