Chris Thorley Email & Phone Number

London, Gb

London, Gb

London, Gb

London, Gb

Accountable for the full funnel marketing strategy across Savings & Insurance, understanding individual products needs in relation to customer objectivesGrew my product portfolio, from 2 areas to 12, and a team from 0 to 8 direct reportsLaunched new products and utilised customer data to commercially grow performance, resulting in +£1.1m YoY growth (21/22) for Insurance productsImplemented test & learn strategies across the user journey, channels including:Paid Search, SEO, Social, Display, Aggregators, Affiliates, Email & In-App marketing. Oversaw brand, advertising and content awareness driving activityWorked with product, pricing, research, design and data to create Customer Value Propositions and taken these to market. This has included;Matrix management of over 75 stakeholders, and the delivery of multiple product needs and offerings simultaneously Creation of a variety of channel assets including above-the-line channels such as; VOD, Radio, Press , Social and BTL channels mentioned above. One strategy resulted in 172m cross-channel impressions and ROI of +379%Driven efficiency and tech adoption through initiatives such as;Figma - created simpler representation of customer journey’s and marketing flows through to conversionSalesforce - introduced a more automated approach to comms delivery JIRA - enabled enhanced prioritisation of project work and asset delivery

London, Gb

Created and delivered the overall Premier business marketing strategy - implementing a number of keyactivities for a variety of products using the full range of marketing channels.Managed the marketing budget, adapting and increasing spend in key areas using strategic rationale tomeet and surpass targets.Managed the largest ever switcher campaign, leading over 60 stakeholders, utilising the full marketingchannel mix and incorporating highly complex offers with differing creative. Over 800 branches taken over and 100+ assets created:- Resulted in the highest ever Premier switching volumes ( jaws at +5.8)- +101% Premier Switchers Vs Q2 Campaign and +262% vs BAULed a fully automated omni-channel acquisition project for eligible customers:- Marketing contributions delivered 82% of all upgrades – in excess of £2.5m ROMI- BUK record 5.9% conversion rate for a Direct Mail- Also, deployed first ever Premier in-app notification of its kindIntroduced a series of on-boarding communications for new-to-Premier customers which included a suite of emails and a personalised video outlining the Premier proposition:- Shortlist as a finalist in the 2018 Direct Marketing Association Awards- Achieved a 60% open rate (benchmark 40%)Received 5 Barclays national recognition awards in 2018 through the delivery of the above projects.

London, England, Gb

GovNet Communications are a market leading national business in the Exhibitions & Events industry.As the Head of Marketing for the Exhibitions division, I am responsible for communicating with a number of key stakeholders across the business; including sales, content, finance and operations to ensure each marketing strategy and plan is delivered effectively. Led the marketing strategy across all exhibitions totalling in excess of £10m revenue.Managed over £200k multi-channel budget, over 50% of GovNet's marketing expenditure.Tasked with and given sole responsibility for the recruitment and the restructure of the existing team.Went on to then create and up-skill a team of marketers across a number of channels.Set up omni-channel reports, alongside measurable conversion targets across each channel.Developed new social media marketing strategies across a number of shows – both paid and organic.Introduced brand new exhibitions to the market, as well as expanding and re-branding othersEstablished media partnerships and contra deals with a variety of organisations.

London, England, Gb

Achieved 100k in sponsorship and ticket revenue over a 4 week period through implementing innovative marketing techniques (Average 35k)Supported new/junior staff with system development and trainingEngaged with a number of stakeholders across the business to ensure the marketing strategy was effectively completedInvolved in the development of multi-channel marketing strategiesResponsible for the management of telemarketing staff on various eventsSelected, segmented and targeted data with different messagingGenerated the sales and marketing copyManaged the different social media channelsManaged each of the event websites and implemented updatesAnalysed data and email performance to help improve conversion ratios

London, England, Gb

Managed email marketing campaigns from design to deliveryCreated copy for Sales campaigns (Email, Social, Digital, Website)Selected, segmented and targeted data with different messagingAnalysed data and email performance to help improve conversion ratiosUpdated WordPress websites with content and new articlesDealt with enquiries from visitors and exhibitors to help build relationships and improve customer satisfactionAchieved 100k in ticket revenue through marketing over a 4 week period (Average 30-40k)

Unpaid internship where I worked as a marketing assistant. • Helped to develop a marketing strategy for potential clients at a new office location• Assisted senior staff in reviewing current market research• Assessed the results of previous marketing campaigns• Communicated with clients• Helped to analyse data to give forecasts for future projects• Presented ideas and strategies to Line Manager

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Education record

Education record