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● Leader & Team Builder: A proven leader with a track record of developing high-performing multi-disciplinary teams dispersed across the globe. ● Strategic Product Marketing: Expert global product marketing leader delivering 350+ launches in the Communication and ClimateTech markets. Skilled at analyzing new opportunities to gain share, awareness and expansion.● Brand Transformation: Redefined company messages and brand strategy by initiating overall brand transformation; created modernized websites, crafted new brand architype focused on buyer personas, and executed omni-channel campaigns resulting in 51% increase in brand awareness. ● Revenue Generation & Operations: Designed and optimized lead generation and marketing support system to outperform demand expectations by 30% while increasing lead value by 4x.● Communications Evangelist: Engaging communicator skilled in cultivating awareness and evangelizing solutions to press, analysts, customers and partners. Improved overall share of voice by 3X.
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Vice President And Chief Marketing OfficerFlo Ev Charging Jan 2022 - Dec 2024Québec, Québec, CaResponsible for all aspects of marketing for Canada's leading EV charging network operator and manufacturer. Overhauled marketing organization and implemented annual marketing plans to double revenues in under 3 years. Guided a staff of 17 responsible for $10M annual budget in Private Equity backed company.Key Highlights● Reduced marketing budget expenses by 40% while improving Return on Marketing Investment by 50%● Implemented new launch process and announced new innovative solutions resulting in 3x increase in Share of Voice.● Curated brand refresh and new website. Executed Go With FLO Campaign resulting in 51% increase in brand awareness● Engineered new lead generation system resulting in 30% increase in lead volume and 3x increase in lead value.● Grew network membership from 150,000 to 550,000 members● Built high-performing marketing team culture to have an adaptable and service-oriented mindset● Designed and rolled out new channel partner program in <9 months. -
Sr. Director, Global Solutions MarketingPoly Jan 2017 - Dec 2021Santa Cruz, California, UsDirected a global team of 22 senior marketing professionals responsible for $2B product portfolio. Built marketing machine to launch 40+ solutions annually, consistently met or exceeded annual operating plan and market share targets. Served as company spokesperson for press, analysts and customer interactions at key industry events. Key Highlights● Responsible for complete re-launch and re-brand of company website after merger of Polycom & Plantronics● Aligned strategic company vision with on-going product roadmap and presented to top tier customers.● Crafted impactful assets using in-depth buyer persona research and insight based selling strategies.● Focused vertical marketing storylines around industry specific workflow applications.● Led competitive team responsible for market research, analysis and on-going sales support.\ -
Sr. Director, Product Marketing - Video/Video SolutionsPolycom 2012 - 2016San Jose, California, UsLed a high-performance team of six senior marketing managers responsible for over $1B in revenue. Responsible for product positioning and creative direction for 20+ annual product launches across five distinct go-to-market modelsKey Highlights● Consistently achieved 103-105% of annual operating plan targets across product lines. ● Led voice team to #1 market share in all categories● Pioneered integrated demand gen program resulting in additional $5.4M revenue and $22M pipeline.● Received 2013 award for excellence in marketing delivering incremental $14M to voice business. -
Director Of Product Marketing - Voice SolutionsPolycom 2007 - 2012San Jose, California, UsLed global team of five product marketers responsible for $450M voice line of business. Managed marketing budget of $1M. Key Highlights● Developed comprehensive training program to certify over 100 sales associates in less than 8 weeks. ● Responsible for tradeshow strategy and presence at over 20 shows annually. ● Produced guerrilla marketing YouTube videos to drive 25k+ views.● Selected for Leadership@Polycom program consisting of top 30 promising leaders across company.
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Sr Manager, Product MarketingSpectralink 2005 - 2007Boulder, Colorado, UsBuilt first product marketing and channel marketing team for company. Implemented new partner discount policy resulting in $3 million increase in company revenue. Developed first customer advisory board with 20+ members to represent the voice of the customer. Responsible for marketing budget of ~$600K. -
Sr. Product ManagerSpectralink 2003 - 2005Boulder, Colorado, UsResponsible for product strategy for $50M Wi-Fi Telephony portfolio. Conducted major product transition achieving forecast accuracy of 97%. Launched 8 new products on-time and on-budget. Designed and implemented new product introduction process to streamline product delivery.
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Director Of Marketing - Ip TelephonyExpanets Jun 2001 - Nov 2003UsManaged a team of four responsible for increasing product and service revenues from $18M to $44M. Standardized delivery model across 20 different regional teams, resulted in $3.5M savings. Strategic alliance manager for 12 partners. Awarded Cisco’s Emerging Technology Partner of the Year. -
Sr. Marketing ManagerNetigy Mar 2000 - Apr 2001UsAlliance manager for networking and eCommerce platforms. Achieved 30 to 1 return rate on demand generation programs. -
Product Marketing Manager - Ebusiness ServicesNortel Jun 1999 - Mar 2000Ca -
Sr. Product Marketing Specialist - SoftwareNortel Networks 1996 - 1999Ca
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Product Marketing SpecialistNortel Networks 1994 - 1996Ca
Chris Thorson Skills
Chris Thorson Education Details
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Santa Clara University -
Santa Clara UniversityMarketing/Finance
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California Polytechnic State University-San Luis ObispoGeneral
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California Polytechnic State University-San Luis Obispo
Frequently Asked Questions about Chris Thorson
What is Chris Thorson's role at the current company?
Chris Thorson's current role is Chief Marketing Officer at FLO EV Charging.
What is Chris Thorson's email address?
Chris Thorson's email address is ch****@****com.com
What is Chris Thorson's direct phone number?
Chris Thorson's direct phone number is +140858*****
What schools did Chris Thorson attend?
Chris Thorson attended Santa Clara University, Santa Clara University, California Polytechnic State University-San Luis Obispo, California Polytechnic State University-San Luis Obispo.
What skills is Chris Thorson known for?
Chris Thorson has skills like Channel, Product Marketing, Product Launch, Unified Communications, Product Management, Strategic Partnerships, Lead Generation, Go To Market Strategy, Wireless, Demand Generation, Competitive Analysis, Video Conferencing.
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