Chris J. Email & Phone Number

Ottawa, Ontario, Canada

- Communications strategy focused on public health and safety priorities for departmental / agency programs and branches within Health Canada and the Public Health Agency of Canada- Digital publishing and information architecture management, metadata creation and integration - Search engine optimization and user experience UX planning and execution- Digital publishing process design and execution including writing for specific audiences and graphic design- Page and performance analytics reporting and report design- Collaboration with strategic communications and marketing to provide integrated support to internal client groups- Negotiation, project management and relationship management

Ottawa, Ontario, Canada

- Established total addressable market, competitive landscape, target segments, growth toolkit- Defined overall value proposition and positioning statements- Determined patient wait-time to ROI ratio to establish daily patient-visit average- Performed gap analysis on product and service offering to identify opportunities- Directed targeted, email, social campaign for Ottawa region, generating new patient inflow- Oversight of practice brand and campaign strategy (core revenue stream)- Managed web platform and product offering framework- Lead for patient outreach and cross-sell strategies- Coordinated business development strategy- Developed custom content marketing copy for website, social media, email campaigns, etc- Designed and delivered business case proofs and gap market segmentation - Developed sustainable marketing framework with indicators leading to segment growth

Ottawa, Canada Area

- Planned and executed tier 1 brand campaign achieving 3% unaided awareness lift - Increased speed-to-value of referrals and conversion rate for stakeholder priorities- Defined and implemented go-to-market strategy to promote growth of brand awareness- Creative work with agencies: managed agency briefings, tissue sessions, weekly reports, etc.- Contributed to media plan development: print & digital, OOH, TV, YouTube, etc.- Employed agile dev framework and marketing automation tools to drive MQL uplift- Managed social media campaign planning and execution for Tier 1 campaign- Helped to drive growth of social / digital channel footprint to extend reach (~1%)- Established SEO maturity assessment resulting in improved share of overall traffic- Strong knowledge of core business models and key digital campaign performance indicators- Strong knowledge of digital marketing processes, virtual team roles, and interdependencies- Incorporated customer-centric strategies and buyer personas to drive market relevance- Strong focus on integration of focus group data and VOC into marketing strategy- Adapted measurement frameworks to aid digital campaign analysis- Employed project management frameworks in support of line of business objectives- Shifted target segment perception surrounding expansion to new markets as business strategy- Campaign document production (eg., agency brief, RACI-V, WBS, etc..)- Experience using digital marketing tools (Ad Cloud, Adobe Analytics, etc.) - Budget planning and campaign spending management experience- Daily use of multi-channel engagement strategy focused on increasing click and open rates

Bratislava, Slovakia

- Owner and developer of influencer marketing and growth hacking strategies- Managed multiple brand campaigns to increase awareness and platform / product adoption- Pushed rapid iteration of influencer outreach programs to boost rep onboarding by 15%- Delivered analysis of blockchain marketplace to capitalize on industry trends- Conducted competitive gap analysis and applied multi-channel engagement strategy- Leveraged content marketing frameworks (Pragmatic; Agile) to elevate brand awareness- Developed online content track and grew overall registrations by 15% - Developed platform tutorials using instructional design methodology- Created SaaS product marketing collateral and oversaw sponsorships and activation- Strong knowledge of relationship management in target sector (eg., European software dev)- Oversaw and promoted platform adoption via rich content resulting in registration spikes

Montreal, Canada Area

- Directed targeted, email, social campaigns throughout Canada and US leading to SQLs- Manager of brand image and campaign planning (initial funding to core revenue stream)- Primary recruiter for senior programmer outreach campaigns- Lead for omnichannel strategy across digital & experiential channels- Coordinated business development strategy engagement in conjunction with sales team- Brand / Product manager for core advisory, training and technology integration services - Developed custom content marketing copy for website, social media, blog / guest blog, newsletter, Slack, etc. Principal writer of white papers, grants, and feasibility studies- Lead for c-level process flow mapping, feature-set mapping, product positioning solutions- Designed and delivered business case proofs and gap analysis / operational risk analysis (product use cases / applications; software stack recommendations; market segmentation analysis, etc.) to clients throughout US and Canada- Guided PoC / MVP (beta product) development leading to successful product launches- Planned directed ICO roadmaps (token-sale mechanics, establishment of crypto / asset tokenization models)- Guided strategic planning and toolset development for companywide go-to-market strategies- Delivered project and revenue projections as part of project lifecycle management activities

Montreal, Canada Area

- Manager of partner, vendor and distribution channels, Canada and Latin America (S.A., C.A.) - Sales enablement lead & primary technical trainer with demonstrated c-level presentation skills- Product manager throughout Latin America, managing feature set integration requests and development in partnership with US product managers / engineering- Account manager and developer of account-based marketing initiatives including use-cases - Project manager: project lifecycle management services and revenue projection forecasts- Event marketing manager (Meetup, seminar, webinar, conference workshop, panel, etc..)- Lead for buyer profiling activities, marketing automation, and direct email marketing campaign management throughout 15 countries- Campaign manager and developer of lead generation and client education platforms, LATAM- Technology panelist and technical specialist at trade shows throughout all territories- Cloud video industry specialist, and network streaming security advisor to various levels of government (eg. CAF, DND Canada, DFAIT, Industry Canada, etc..)- $2.7 million annual target

Ottawa, Ontario

- Manager of all 3rd party tier-one partner alliances throughout the public sector- Account based marketing manager (liaison with engineering, sales teams, etc)- Writer / Editor of technical 3rd party partner product descriptions / online product briefs- Developer of sales & targeted marketing strategy (public sector, higher-ed, etc)- Lead solution designer for public sector tenders and bids secure networks, data storage, HPCC, server farms for health authorities, hospitals, and government- Primary technical presenter for key decision makers at CTO, CFO level- Leadership in team environment and primary sales enablement / technical trainer for software and network edge devices- Leader and sales goal achiever in multiple verticals:➢ Exceeded sales target / quota for FY’09, FY’10➢ 113% blended 1st half / 247% ‘shipped’ 2nd half

Graduate Certificate, Business, Management, Marketing, And Related Support Services

B.A., English

Activities and Societies: Radio Ottawa Inc. CHUO FM 89.1Languages and literature