Recruited to direct and manage all point-of-sale initiatives in domestic and international markets for a leading global beverage corporation that produces, markets and sells a diverse portfolio of world class energy products.• Manage development, design, inventory, and distribution of paper and permanent P.O.S., merchandising racks, and coolers (refrigerators) to support Monster Energy products for Coca-Cola bottlers / distribution partners throughout the U.S.• Establish warehousing of P.O.S. in key global markets including China, India, U.K., Brazil, Argentina, and Mexico, and oversee distribution of P.O.S. in more than 150 countries worldwide.• Develop supply chain for local production of P.O.S. in global markets to support product rollout.• Direct international logistics for importing into multiple regions including Asia, Europe, and South America. • Manage / expand team to fulfill P.O.S. needs involving multiple local guidelines and import/export restrictions.

Recruited to sell the iSee product line to major breweries, craft breweries, and wholesalers across the U.S. for a global design and manufacturing company that develops innovative retail solutions to maximize space productivity and brand presence.• Maintained a regular call frequency with Anheuser-Busch headquarters and seven regional offices, craft brewers, 500 beverage wholesalers, and other accounts to build awareness and promote the iSee product line.• Served as Account Director with ABI, craft brewers, Coca-Cola, Monster Energy, and various retailers.• Oversaw creative development and retail displays to find retail solutions for grocery and convenience channels. • Consistently exceeded sales quotas and developed new accounts in both domestic and international markets.• Named on a U.S. patent for the RollerChill innovation for Direct-Cold Transfer Technology, a more efficient way to transfer cold to product versus product stored in cold air.

Started a new independently-owned company, providing process improvement, product engineering, sales and marketing consulting to clients across multiple industries and product lines; managed all aspects of business development, client service, and business consulting.• Developed internal systems for project management, pricing strategy, and client call frequency for Simon Enterprises, a full-service marketing support organization targeting marketing departments and small businesses. • Developed a quality system and process improvements to rebuild client relationships and expand local market presence for Ace Industries, a company specializing in Type II, Hardcoat, Bright Dip, and Hard Coat anodizing. • Developed on- and off-premise marketing kits for Heineken, including neons, LED signs, tacker signs, wire racks, wood displays, and sidewalk signs for Bright Star Marketing Solutions, a full-service point-of-purchase provider.

Developed and managed marketing strategy and tactics for an emerging trade channel.• Called directly on key ethnic retailers and trade associations to build relationships and influence decisions on all aspects of merchandising, incentives, and sales promotion opportunities for the ABI brands.• Served as liaison between regional personnel and headquarters team to effectively develop and execute programs.• Managed a base budget and secured additional funds from internal sources based on the strength of the programming and the documented field execution.

Selected to lead a re-engineering project to improve procurement and distribution of POS and promotional items.• Led a team of three Account Managers, and worked cross-functionally with wholesalers, brand management, procurement, legal, outside agencies, and suppliers to re-engineer systems and processes to support Geographic Marketing efforts.

Developed cross-merchandising sweepstakes and coupon programs for ABI National Accounts.• Planned, developed, and executed retail marketing strategies, utilizing shopper data to drive purchase intent and increase basket ring at convenience store chains including ampm, QuikTrip, and The Pantry.• Developed and delivered customized marketing solutions to gain shelf space and generate brand awareness for the ABI brand portfolio in partnership with brand teams, national account managers, and field sales managers.

Promoted to oversee concept development for geographic and national promotional campaigns for the Budweiser family.• Established brand identities and developed permanent and paper point-of-sale materials.• Directed agency relationships and projects from concept through distribution.

Managed the print production to support national promotions, from final art through distribution. • Developed specifications, and approved final art & quality for paper and permanent point-of-sale items to support the promotion of Budweiser and Bud Light in on- and off-premise accounts.• Worked closely with suppliers to conduct quality checks and press approvals, and to ensure on-time delivery.