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Crypto-focused digital marketer with a knack for copywriting and a former background in the automotive industry. Experienced in building and leading community engagement, content development, email marketing, and marketing strategy in the cryptocurrency and blockchain sector.
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Head Of MarketingAtomiq Defi Mar 2024 - PresentResponsibilities:• Digital marketing strategy (inbound, email, content)• Copywriting (website, emails)• Content creation (email, social media, community)• Project planning & management of external agencies -
Head Of MarketingMintlayer Mar 2024 - PresentResponsibilities:• Digital marketing strategy (inbound, email, content)• KOL Managment • Copywriting (website, emails)• Email marketing & automation• Content creation (email, social media, community)• Project planning & management of external agencies • Community management (Twitter, Telegram, Discord) • Social/community campaign management • UI/UX - website & app -
Digital Marketing ManagerMintlayer Aug 2022 - Apr 2024Mintlayer is a Bitcoin layer 2 sidechain that enables developers to build a decentralized financial ecosystem without straining the Bitcoin Network. Responsibilities:• Digital marketing strategy (inbound, email, content)• Copywriting (website, emails)• Email marketing & automation• Content creation (email, social media, community)• Project planning & management of external agencies • Community management (Twitter, Telegram, Discord) • Social/community campaign management • UI/UX - website & appAchievements:• Increased Social Media & Community Following from: • Twitter 30k >>> 85k+ • Telegram 15k >>> 35k+• Discord 5k >>> 30K+• Increase Newsletter Subscription 12k - 75k+• Help create the Mintlayer Learning Center -
Marketing ManagerPowertrade Mar 2022 - Sep 2022PowerTrade is a crypto option and derivatives-focused platform on mobile and the web. Our flagship product is PowerPools AMM (Automated Market Maker), the next generation of yield products that automatically hedge your risk using options contracts. https://power.trade/ Responsibilities:• Digital marketing strategy (inbound, email, content) • Content creation (email, blog, social media, YouTube) • Email marketing & automation • Project planning & management for the content calendar• Writing scripts for videos on educational crypto content (YouTube) • Marketing automation (using Leanplum for in-app activity triggers) • Graphic design - banners for email, blogs, and social • UI/UX - website wireframing Achievements:• Release PowerBites YouTube series with Variant Research • Launch updated website facelift • Set up segmentation trigger structure based on in-app triggers -
Marketing Project Manager And Business Development ManagerYoose - Location Based Marketing Solutions Jul 2021 - May 2022Ho Chi Minh City, VietnamYOOSE focuses on location-based marketing solutions in Asia and Europe. At the same time, vBase Digital focuses on digital marketing services with a focus on unifying marketing activities using HubSpot for fintech, blockchain, and property tech companies. Responsibilities:• Digital marketing strategy and planning• Inbound marketing strategy (content, SEO) • Business development• Project planning and management• HubSpot client onboardingAchievements:• Project planning and management of the website and mobile application launch for Anfin (Vietnamese stock trading application - https://www.anfin.vn/ ) • Implement digital marketing strategy for Anfin• Hit new registered user (NRU) targets for Anfin • Project planning and management for Ripe Global web optimization project and website redesign. • Closed contract with PRecious Communications for HubSpot CRM set up and onboarding. -
Director Of Marketing & Business DevelopmentSiglaz Jan 2018 - Jul 2021Ho Chi Minh City , VietnamSiGlaz provides manufacturers of ICs, flat panel displays, and other high-precision products with intelligent software to increase productivity and yield. Responsibilities: • Project planning and management of software development projects for international clients • Business development (B2B) • Creating decks for sales and fundraising • Customer relations / retention • Social media marketing for the Click1Bus project.Achievements:• Retaining & acquiring new software development projects from Bruker UK & Bruker Israel• Acquiring new projects with GenTalents for Fingerprint Dermatoglyphics software • Helping retain and manage Camtek – Defect Navigator & Recipe Manager Projects -
E-Commerce Business OwnerCatchthebug ® Dec 2017 - Jul 2021United StatesCatchtheBug ® is an independent online retailer primarily selling on the Amazon & Etsy platforms. Our main products are herb grinders, storage jars, metal trays, and ceramic drink coasters. Responsibilities:• Developing new products for Amazon (FBA) • Product sourcing, quality control, design & development • Price negotiations• PPC (Amazon, FB/Meta, AdWords) • SEO & Keyword Research • Managing freelancers for new designs • Quality control inspection • Managing Vietnamese print-on-demand team • Managing 3pl warehouse in the United StatesAchievements: • Consistently ranked in the top 100 in “herb & spice mills.” • Amazon choice for “large car coasters.” • 300+ reviews on multiple listings -
Co-FounderCar Bar Jan 2016 - Apr 201841907 Albrae St, Fremont Ca 94538Car Bar is a new venture with the goal of making dream projects a reality. We specialize in race car product development and design, including fabrication, roll cages, chassis design, and custom motor swaps.Responsibilities: • Business administration• Setting up of all permits, licenses, & taxes, • Service writing• Managing a team of fabricators and technicians.• Social media marketing (SEM) Achievements: • Developed and built a roll cage + fire suppression system for Lucid Motors Lucid Air “Alpha Speed Car” 1,000 horsepower prototype electric vehicle which recently clocked 235 mph on the TRC Ohio Test Track.• https://lucidmotors.com/stories/lucid-air-hits-235-mphInstagram: @carbarfab -
FounderLifted Inc. Nov 2011 - Dec 201642400 Boyce Rd Unit B, Fremont Ca 94538Lifted Inc. was the San Francisco Bay Areas first do-it-yourself auto garage providing lifts, space, and tools for customers to work on their cars as well as providing traditional auto repair services. As the founder, I built the company from the ground up with minimal startup capital.Responsibilities: • Managed a team of auto technicians.• Service wrote all receipts using All Data.• Ran marketing campaigns drawing customers to our website via an online blog that covered local car shows.• Social media marketing (SEM) – Instagram/Facebook • Community management for do-it-yourself automotive groups to draw more customers to our store.• PPC (FB/Meta, AdWords) • Yelp advertising • SEO Achievements: • Built and managed a company that maintained a 5 Star Yelp Reviews rating for over 5 years.• Acquired a Mazda Dealership account for inspection and repair on trade-in vehicles prior to resale.Instagram: @liftedworkshop -
InternMain Street Hub Feb 2011 - Jun 2011Responsibilities: • Competitor analysis (on competing social media marketing companies) • Reputation management of SEO firms• Created documents for the CEO and president to streamline their decision-making process.• Conducted research for a pitch deck for Main Street Hub’s second round of funding.Achievements: Created a Craigslist marketing campaign using a Craigslist auto posting bot to post a vast number of ads all over craigslist in multiple cities all over the United States. -
Senior AssociateWorld Financial Group (Wfg) Jun 2007 - Sep 20092099 Gold St Alviso, Ca 95002• Responsibilities: Retail sales and providing financial advice to clients about life insurance and long-term savings for retirement • Achievements: Top 300 sales/top qualifier in North American Base shop summit Jun 2008
Christopher Luu Skills
Christopher Luu Education Details
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Entrepreneurship/Small Business Management (Business Admin) -
Live Oak High School
Frequently Asked Questions about Christopher Luu
What company does Christopher Luu work for?
Christopher Luu works for Atomiq Defi
What is Christopher Luu's role at the current company?
Christopher Luu's current role is Head of Marketing.
What is Christopher Luu's email address?
Christopher Luu's email address is lu****@****ail.com
What schools did Christopher Luu attend?
Christopher Luu attended San Francisco State University, Live Oak High School.
What skills is Christopher Luu known for?
Christopher Luu has skills like Online Marketing, Start Ups, Entrepreneurship, Social Networking, Social Media Marketing, Social Media, Sem, Fundraising, Powerpoint, Automotive Repair, Automotive Aftermarket, Automotive Parts.
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